Rapidly changing environment
The SEO of 2012 must feel like the proverbial plate-spinner or ball-juggler (or even both simultaneously).
With Google algorithm updates such as Panda and Penguin, new link building and content strategies, the increasing importance of social (especially Google+); international SEO considerations such as ‘hreflang’; rich snippets such as schema.org all needing to be addressed along with on-going monthly announcements from Google themselves of what’s new and what’s changed (here’s December, January, February, March, April, May, June/July and August/September), it’s becoming a lot to stay on top of; especially if you’re the office digital marketer and have PPC, social media and other channels (and therefore other challenges) to deal with as well!
Consider as well that you may come across SEO advice articles online that are inaccurate, obsolete, misinformed or simply contain fabricated info – or all of the above – and you want to be sure you’re reading the right types of things...
So, what’s an SEO to do? Here’s a list of ways to keep up-to-date in the ever-changing world of search:
If you’ve not yet discovered Inbound.org, the Hacker News/Reddit-style bookmarking site for the inbound marketing industry, then I recommend checking it out. It’s community-curated, so only the most important posts – as far as the SEO industry is concerned – go ‘hot’ and make it onto the front page. In an industry that’s crowded with content, it’s essential to be able to just grab the most important SEO and digital marketing articles of the moment.
Algorithm updates & changes
A few years ago, who knew that the mere mention of a couple of cute black & white animals would cause many an SEO to weep? Panda and Penguin are the algorithm updates tasked with tackling duplicate content and link spam, respectively. While Penguin is newer, surfacing in April this year and only in its second iteration as I type this, Panda is currently on version 20. Sometimes it can be useful to keep an eye on news of these types of updates, as a dip in rankings and/or traffic from search engines could coincide with the latest release of one of the two. In my opinion, Search Engine Land is probably the best SEO news site in documenting the details of each and every update and version as they become clear and known (here are links to its Panda and Penguin archives). For a more historical reference point, I recommend the Google Algorithm Change list by SEOmoz, which covers more than Panda and Penguin and dates back to 2000.
People to follow/circle
If you’d rather be kept up-to-date via social media and more specifically Google+ and Twitter, a few good people have curated lists of various SEO folk to circle or follow. Jon Cooper (Point Blank SEO) ticks both boxes with his dedicated lists: 50 SEO pages & people to have in your Google+ circles and 30 link building experts to follow on Twitter.
Other methods & resources
What are your methods for keeping up-to-date in the world of SEO and digital marketing? If there are any resources that you’d like to share then please feel free to leave a comment below. If you want tol learn more about Search Engine Optimisation techniques, or find out how to improve your own search strategy, check out our SEO and Search Marketing Review pages.