BCS shortlisted for rebranding award
Box UK is delighted that a project it worked on for BCS, The Chartered Institute for IT, has been shortlisted in the Communicate Magazine Transform 2010: The UK’s Rebranding Awards. The public website and Member Network have been shortlisted in the category of Content – Best Use of Web/Digital. Award winners will be announced in early March after a jury of over 20 of the UK’s most esteemed branding consultants, academics and communications professionals make their final selections. Other Transform nominees include Aviva, Holiday Inn, Morrisons and Citroën.
Box UK contributed to the website development process by providing consultation and guidance on the web strategy and User Experience for the new website and member network area (a secure web area where members of the Institute can network). Both areas are powered by our leading Web Content Management System Amaxus.
Eighteen month transformation strategy
The project was part of an 18 month long organisation wide transformation strategy, a central element of which was the development of a new best-in-class web presence.
The resulting new public website and Member Network were launched in the autumn of 2009.
In addition to the new branding and design developed by UffindellWest, some of the key features of the BCS project include:
- A revitalised navigation and site architecture guided by the principals of User Centred Design.
- Improved content such as live news feeds and high quality editorial content.
- Relevant and powerful online networking for over 70,000 members through the BCS Member Network.
Dynamic rebranding strategy
The rebranding strategy and new web presence has been a success. There has been sustained, increased traffic to the website and BCS has gained more visibility online. In November 2009, one article on the site made it to the Digg homepage, resulting in an additional 40,000 visitors to the website in one day. The Member Network has also been hugely successful, with an enthusiastic up take from a diverse range of the membership base.
“Working with BCS is always a wonderful experience. They genuinely value and embrace the importance of User Centred Design and it is reflected in how much thought they’ve put into the usability of the new website and Member Network,” said James Downes, Box UK’s Head of User Experience. “A big congratulations to them for this well deserved recognition.”
About BCS – The Chartered Institute for IT
BCS, The Chartered Institute for IT, promotes wider social and economic progress through the advancement of information technology science and practice. It brings together industry, academics, practitioners and government to share knowledge, promote new thinking, inform the design of new curricula, shape public policy and inform the public.
As the professional membership and accreditation body for IT, BCS serves over 70,000 members including practitioners, businesses, academics and students, in the UK and internationally. It delivers a range of professional development tools for practitioners and employees.
About the Transform Awards
Transform 2010 is produced by Cravenhill Publishing, the independent publishing company behind Communicate magazine, the monthly publication covering corporate communications and stakeholder relations and the weekly electronic newsletter of the same name.
UffindellWest is a leading digital agency with offices in London, Amsterdam, New York and Perth. Their focus is on brand transformation including brand strategy, customer experience, employee experience and identity and communications. For more information, visit www.uffindellwest.com
About Box UK
Box UK was born out of the work of leading thinkers and doers in the web and technology industry. With offices in London and Cardiff, we are obsessed with the Internet and emerging technologies.