The Royal Horticultural Society has recently honoured The World Vision Garden with a Silver medal at the 2012 RHS Chelsea Flower show. The garden, created by first-time Chelsea designers FlemonsWarlandDesign was commissioned by World Vision; an international charity dedicated to helping children living in some of the world’s hardest places. Inspired by World Vision’s guiding aims, the garden features a central ripple pool to symbolise how children are at the heart of everything they do, while also reflecting how the charity’s work helps families, communities and, ultimately, entire countries.
To better tell their story and get visitors thinking about the wider messages incorporated into the design, World Vision chose to complement the physical garden with a dedicated, interactive web page on their main UK site. The framework, developed by Box UK, was built directly onto the charity’s Content Management System, enabling them to easily make updates to provide users with insight into the distinct elements of the garden and reinforce the meaning behind the design decisions. The work was also showcased on the brand-new home page dedicated to the charity’s work and focused on the Chelsea campaign.
A long-term goal for World Vision is to make a difference to those most in need by encouraging people to sponsor children across the world. To enable engaged visitors to quickly and easily take action at the Chelsea flower show, the charity created a number of offline marketing pieces featuring a QR code, which guided visitors interested in World Vision’s mission and overseas work to a dedicated sponsorship site. The user experience was optimised for mobile devices and interactions, as this was the most accessible channel available to visitors at the event.
This new donation process has been built with a ‘mobile first’ approach focusing on smaller handheld devices and utilises a fluid, responsive framework, which can detect and adapt to the user’s device displaying navigation, interactions and content in the clearest possible way. While created originally for the RHS flower show, this innovative development approach does mean the charity now has a solid, re-usable mobile-friendly foundation for future events and campaigns with the ability to easily scale up the design for other devices including tablets and desktop, offering a unified, consistent online donation solution.
World Vision is the world’s largest overseas aid charity, bringing real hope to children in the world’s hardest places. They believe in long-term solutions to combating poverty, and they place great emphasis on connecting people, both within communities and between sponsors and those they help. World Vision’s Child Sponsorship Scheme links up site users with children living in impoverished areas. In 2010 globally, World Vision supporters sponsored almost 4 million children in almost 100 countries across Africa, the Middle East, Eastern Europe and Latin America, with over 120,000 children sponsored by the UK alone. Everything they do is underpinned by the Christian values upon which the charity was founded and the Christian beliefs by which it is guided. All this is done as a sign of God’s unconditional love.
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