An expert usability review helped international charity World Vision increase online sponsorship to help reduce child poverty.
The client
World Vision is a Christian relief organisation dedicated to working to overcome poverty and injustice. They believe in long-term solutions to combating poverty, and they place great emphasis on connecting people, both within communities and between sponsors and those they help.
World Vision’s Child Sponsorship Scheme links up site users with children living in impoverished areas. Globally, World Vision supporters sponsor 3.4 million children in almost 100 countries across Africa, the Middle East, Eastern Europe and Latin America, with over 120,000 children sponsored by the UK alone.
The challenge
Box UK were tasked with redesigning World Vision’s Child Sponsorship and Online Donation forms in order to streamline and promote the online process, making sponsorship easier and clearer. It was also necessary to provide users with more choice over how they direct their sponsorship money. World Vision had been experiencing a high drop-off rate regarding the completion of these forms, and the work undertaken by Box UK was expected to reverse this trend.
Our solution
Box UK’s User Experience designers began by analysing the World Vision UK site and each form field on the donation process journey. Working closely with World Vision’s Sponsorship, Marketing and Technical teams, wireframes were devised to ensure a clear journey for visitors undertaking the sponsorship process.
Multiple iterations of user acceptance testing (UAT) ensured the final site would provide an improved user experience. As World Vision UK’s site was already powered by our Amaxus Content Management System, carrying out additional bespoke development work to implement these improvements was a simple process, and our team could ensure that any changes integrated with the existing styling and layout.
The outcome
The redesigned child sponsorship form has been a great success, and World Vision UK have seen an exponential improvement in conversion rates, which has led to an increase in monthly donations. The new process has been streamlined and clarified, ensuring improved usability.
Box UK have continued to support World Vision UK’s web design needs, hosting their site via Amaxus, and working to further develop functionality by undertaking adjustments to the ‘Email Sponsored Child’ and ‘Gift Aid’ forms.
Key services
