Real-time data delivered faster and hosting costs slashed by 45% for Investec.
Being a multi-national giant in the financial sector, it’s vital that Investec Asset Management’s digital strategy is underpinned by a powerful technology platform.
As their long-term bespoke development partner, the projects Box UK has delivered for Investec Asset Management over the years have produced measurable results, including a threefold increase in site traffic and a 30% rise in lead generation. On the back of this success, we were commissioned to redesign and rebuild their global and regional sites as part of the financial institution’s on-going plans for improvement.
Radical changes were required. We moved from traditional servers to the cloud, cutting hosting costs by 45%. We also transformed the underlying architecture to make everything more secure, stable and scalable, and to provide dynamic information to the 22 role- and region-specific sites hosted there much, much faster.
So, if you want to see significant returns on your digital investments, talk to us first.
Increasing capability with the cloud
Investec Asset Management wanted to improve the way that information and resources were delivered to users. Ensuring that data could be made available quickly and reliably was therefore a fundamental consideration – and one that guided all decisions made by our bespoke software consultancy team.
Unlike the majority of investment banking organisations, whose sites are hosted on traditional steel server environments, we implemented a cloud-based framework using Amazon Web Services. This, combined with a language stack specially selected for its intelligence and flexibility, increased the speed with which users are served data, as well as providing Investec Asset Management with the ability to rapidly scale the system as required – not to mention delivering annual savings of 45% compared to previous hosting costs.
Relevant. Personal. Valuable.
With such a large volume of data available though – including 530,000 mandatory Key Investor Information Documents – the project was about more than simply providing access. The information presented needed to be truly valuable – which meant making it more relevant, and more personal. At the same time, the strict regulations of the financial industry needed to be adhered to. To achieve this, we restructured the underlying data model to provide Investec Asset Management with greater flexibility in how they delivered data to global markets, while building in geographical and role permissions to ensure that users only see information that’s appropriate to them.
This activity was supported by a new site structure, navigation and interface, aimed at increasing completion rates for key tasks by:
- Reducing the length of crucial conversion paths
- Surfacing relevant and valuable content
- Highlighting important calls to action and next steps
Connecting with customers
While Investec Asset Management’s website is a critically-important channel through which they communicate with users, it certainly isn’t the only one. So we worked to improve their customer service capabilities. Integrating MyInvestec – the bespoke self-service area of their site – with their Customer Relationship Management (CRM) system provided them with the understanding of client behaviour they needed – enabling them to build closer personal relationships with their customers by enabling them to instantly react to preference updates and send relevant information as and when it is required.
Out of the ordinary
Investec Asset Management is committed to being ‘out of the ordinary’, and as a result of our work, their site now is too. It’s not just us who thinks this though – leading industry bodies have said the same. The project was shortlisted in the “Best Use of IT in Wholesale & Investment Banking” category at the FStech Awards, and the Investment Marketing and Innovation Awards shortlisted it for their “Open Category Innovation Awards”.
Out of the ordinary. It’s what most organisations strive for. And you can achieve it too with Box UK.
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