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Personalisation and the Tailored Sales Process
In what ways can content be personalised?
There are many ways in which personalisation can take effect:
Restrictions
Restrict information based on user profile, e.g. restricted sections (through login, etc.) or hidden content.
Prioritisation
Prioritise/re-order information based on user profile (i.e. weight certain documents higher in search results or content listings).
Modification
Alter the contents of the information, based on user profile (e.g. word a document slightly differently based on age group of user).
Document Index
- The Tailored Sales Process (TSP)
- What can be personalised?
- In what ways can content be personalised?
About This Page
Published: 14th Feb 2004
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