Information Architecture (IA) Consultancy
Defining the Information Architecture is a crucial part of any web project. Louis Rosenfeld and Peter Morville of Argus Associates offer this definition:
"Information architecture involves the design of organization, labeling, navigation, and searching systems to help people find and manage information more successfully."
Whilst large websites can be a plethora of information, the efficient retrieval of information by a user can be a haphazard affair. In the context of creating a website, information architects are responsible for translating a client's business objectives into a well-defined navigational structure whose flow and visual foundation draws its strength from how well it communicates those objectives to its target audience.
If you have a project that could benefit from an experienced Box UK Information Architect, then get in touch to see how we can work together for a better user-experience.
