User Experience

A good user experience reduces friction by eliminating obstacles and distractions. A great user experience engages and delights users. Box UK applies their expertise in UX Design using a flexible, User Centred approach that ensures the finished product perfectly balances business objectives with user needs.

• Higher conversion rates
• Decreased development costs
• Reduced customer support costs
• Greater reach
• Improved brand visibility and perception
• Increased customer satisfaction, less churn
• Improved search rankings

Define business requirements and gather a wealth of contextual knowledge about users through collaborative interviews, workshops and sketchboarding sessions. Identify immediate areas for change with recommendations for improvement from an independent expert usability review. With a shared understanding about user motivations determine clear user journeys and personas to inform the design stage of your project.

Shape the experience users will have with the site as our UX designers define navigation and structure, align content with design and wireframe key pages. Take away an interactive prototype that allows you to validate decisions before progressing to build.

Be confident in design decisions through early validation and testing activities including card sorting, tree testing and usability testing. Use this insight to reiterate as necessary and align more closely with your objectives.

• An experienced team with backgrounds in psychology and human computer interaction
• Leading the industry with the creation of multi award-winning app for the iPad UI Sketcher
• Delivering the Information Architecture for the Transform 2010 award-winning BCS site (Best Use of Web/Digital)
• See our case studies to find out more