Six Things You Need to Know About Your Users

"More than two-thirds of companies recognise a strong link between long-term business performance and customer experience."

Use our recommendations and real-world examples about user behaviour and decision-making to help deliver more successful digital experiences.

Understanding user behaviour and online decision making

This latest User Experience white paper from Box UK's Head of UX Tom Evans combines psychological research with years of experience consulting on website usability to provide valuable insight into the online activities and decision-making of users. Focusing on six key areas, he reveals how wider behavioural trends affect our online interactions and offers clear and concise recommendations on how to use this information to improve user experience.

Topics covered include:

How users consume your content
Why you should be providing social validation
The problem with too much choice
Ways to approach effective user research
And much more...

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6 things you need to know about your users

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"Taking the time to understand your users and the subtle psychological triggers that affect their behaviour can help deliver really competitive and engaging experiences."Tom Evans, Head of UX, Box UK