Six Things You Need to Know About Your Users
“More than two-thirds of companies recognise a strong link between long-term business performance and customer experience.”
Use our recommendations and real-world examples about user behaviour and decision-making to help deliver more successful digital experiences.
Understanding user behaviour and online decision making
This User Experience white paper from Box UK’s Head of UX Tom Evans combines psychological research with years of experience consulting on website usability to provide valuable insight into the online activities and decision-making of users. Focusing on six key areas, he reveals how wider behavioural trends affect our online interactions and offers clear and concise recommendations on how to use this information to improve user experience.
Topics covered include:
- How users consume your content
- Why you should be providing social validation
- The problem with too much choice
- Ways to approach effective user research
- And much more…