RCN – the People’s Choice

We are delighted to announce that the website we delivered for the Royal College of Nursing (RCN) has been nominated for the Sitecore People’s Choice Award, which celebrates the public’s favourite Sitecore-powered website.

Voting is now open on the official Sitecore UK Facebook page, where the RCN site will compete against other high-profile organisations including the Post Office, the Royal Navy and the British Heart Foundation to secure the most ‘likes’ on its photo and be crowned the community champion.

You can show your support for the site by clicking this link and liking the photo.

The journey to digital transformation

The new RCN site was launched in December last year following an extensive overhaul of the membership institution’s online platform, undertaken in partnership with software development consultancy Box UK.

The Sitecore Experience Platform was chosen to underpin the digital transformation project due to its market-leading combination of power and flexibility, while a User Centred Design approach was employed to ensure that the motivations and constraints of the RCN’s audience remained at the heart of the new solution.

As a result, the Royal College of Nursing digital experience has been transformed from a passive information resource and support service into a dynamic, real-time network of engaged care and nursing professionals; facilitating innovation, education and collaboration as well as informing and shaping the policies to build a stronger nursing profession for the future.

The success of the project is underlined by the overwhelmingly positive user feedback received both during the initial usability testing phases and since launch:

“Massive improvement on looks and ease of navigation.”

“It’s a big improvement on the current website. It’s crisp and clean. It’s less cluttered than the current site. It’s engaging and colourful, and still looks professional. It conveys the right image.”

“Great look and feel. Easy to navigate. Amazing how you’ve taken a huge content site, and structured it in a well laid out way.”

“Great! Straight to the point. Beautiful on phone and iPad. Well Done.”

A strong foundation for growth

Speaking about the nomination, Box UK’s Managing Director Benno Wasserstein said: “We’re very proud to have supported the digital transformation of the Royal College of Nursing, and are incredibly excited about our work being showcased by the Sitecore People’s Choice Award.

“With a community of over 425,000 nurses both in the UK and around the world the RCN’s digital channels play a critical role in helping them deliver valuable support and representation services; the new platform provides them with a strong foundation from which to continue to expand and enhance the member experience, and we’re looking forward to continuing to support them in this journey.”

Find out more

For more information about the digital transformation of membership organisations, you can download our white paper on the subject.


About the Sitecore People’s Choice Award

The Sitecore People’s Choice Award is the category in the Sitecore Experience Awards that comes from the community, with the winner determined by a public vote via Facebook. The Sitecore Experience Awards is an international competition held on an annual basis. Winners are selected in several categories within each region, with the nominations list based on input from partners, customers, the press, analysts and colleagues. Winners demonstrate creativity in presentation, integration with a rich data sources and applications, an ability to educate, inform and motivate to action, and a compelling overall user experience.

About the Royal College of Nursing

The Royal College of Nursing is a membership organisation of more than 435,000 registered nurses, midwives, healthcare assistants and nursing students. It is both a professional body, carrying out work on nursing standards, education and practice, and a trade union. It is a Royal Charter body registered with the Privy Council. It represents the professional interests of nursing staff working in the public, private and voluntary sectors. It supports and protects the diversity of the nursing profession by actively promoting inclusion. It lobbies governments and other UK bodies to develop, influence and implement policy that improves the quality of patient care.

About Box UK

At Box UK our team of simply brilliant thinkers, consultants and application developers mastermind simply brilliant solutions to the world’s toughest web and software projects. It’s why blue chip organisations around the world, from airlines to car manufacturers, international banks to global charities, choose to trust us with the execution of their digital strategies, from the development of enterprise-level custom software platforms to the delivery of award-winning multi-channel experiences. So if you want an effective, compelling software solution, talk to us.