The site, developed by Box UK, was named a Silver Winner in the awards’ "Structure and Navigation" and "Charitable Organizations/Non-Profit" categories.
Software consultancy Box UK has been recognised in the prestigious W3 Awards for the second year in a row, winning a Silver Award in both the "Website Features - Structure and Navigation" and "General Website Categories - Charitable Organizations/Non-Profit" categories for its work with international membership organisation the Royal College of Nursing (RCN).
In determining winners, entries were judged based on a standard of excellence as determined by The Academy of Interactive and Visual Arts (AIVA) - an invitation-only body consisting of top-tier professionals from a ‘Who's Who’ of acclaimed media, interactive, advertising and marketing firms including Microsoft, Brandweek, Wired, Yahoo! and HBO.
“We were once again blown away at the creativity and quality of this year’s entrants. As our connected world continues to expand in new and exciting ways, our winners are a true testament to the power of web creativity around the globe,” said Linda Day, the director of the AIVA. “On behalf of the 750+ members of The Academy of Interactive and Visual Arts,we salute the talents and high level of execution our winners display and commend all ofthis year’s entrants for their dedication and commitment to online excellence.”
The new RCN site was launched in December last year following an extensive overhaul of the 435,000-strong membership institution’s online platform; a digital transformation project that was supported at every stage by Box UK’s team of business and technical analysts, user experience consultants, developers and testers.
As a result of the work undertaken, the Royal College of Nursing digital experience has been transformed from a passive information resource and support service into a dynamic, real-time network of engaged care and nursing professionals; facilitating innovation, education and collaboration as well as informing and shaping the policies to build a stronger nursing profession for the future.
The success of the project is underlined by the overwhelmingly positive user feedback received both during the initial usability testing phases and since launch:
“Massive improvement on looks and ease of navigation.”
“It's a big improvement on the current website. It's crisp and clean. It's less cluttered than the current site. It's engaging and colourful, and still looks professional. It conveys the right image.”
“Great look and feel. Easy to navigate. Amazing how you've taken a huge content site, and structured it in a well laid out way.”
“Great! Straight to the point. Beautiful on phone and iPad. Well Done.”
Commenting on the win, Box UK’s Managing Director Benno Wasserstein said: “It’s great to be honoured once again in the W3 Awards, and to also be named as a winner in two categories is a fantastic achievement. We’re proud to have supported the Royal College of Nursing in their journey to digital transformation, and this latest announcement is a testament to the institution’s commitment to using digital technologies to better serve and engage their community. I’d like to congratulate everyone involved in making the project a success, as this has been a truly collaborative team effort.”
The W³ Awards recognises the people behind outstanding websites, marketing programs, social content, mobile site/apps and online video. In honoring the best of the web, the W³ Awards is the first major web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between.
In its eleventh year the W³ Awards received over 5,000 entries from ad agencies, public relations firms, interactive agencies, in-house creative professionals, web designers, graphic designers and web enthusiasts.
The Royal College of Nursing is a membership organisation of more than 435,000 registered nurses, midwives, healthcare assistants and nursing students. It is both a professional body, carrying out work on nursing standards, education and practice, and a trade union. It is a Royal Charter body registered with the Privy Council. It represents the professional interests of nursing staff working in the public, private and voluntary sectors. It supports and protects the diversity of the nursing profession by actively promoting inclusion. It lobbies governments and other UK bodies to develop, influence and implement policy that improves the quality of patient care.
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