Things we've been reading

How to create CTAs users cannot resist

Arguably it's one of the most important elements in digital.
http://www.rufusleonard.com/blog/how-to-create-ctas-users-cannot-resist

6 ways to increase conversion rates and revenue using price anchoring

Price anchoring can be hugely effective when used in the right way.
https://www.browsertobuyer.com/blog/6-ways-to-increase-conversion-rates-and-revenue-using-price-anchoring

Snapchat Needs A UX Makeover, But Not For The Reason You Think

If you are having trouble targeting your desired demographic, it can sometimes pay to think outside the box.
http://usabilitygeek.com/snapchat-needs-ux-makeover/

Goal Challenges and Tool Challenges

Game designers are experts at ensuring goal challenges remain in the users’ focus so let's study their behaviour.
https://medium.com/ux-immersion-interactions/goal-challenges-and-tool-challenges-bd8370ecb9f3

Mobile Gaming UX: 4 Essential tips and tricks

Analyze and optimise is key for me.
https://medium.com/playbook-by-chartboost/mobile-gaming-ux-4-essential-tips-and-tricks-d283d225b550

UX in 60 Seconds: Using Component Libraries

https://webdesign.tutsplus.com/tutorials/ux-in-60-seconds-using-component-libraries--cms-285507

Customer Retention Strategies to Boost Your Brand

Key message is that 'Humans are predisposed to follow the advice of the masses'.
http://blog.walkme.com/7-customer-retention-strategies-boost-brand

Five fintech websites with crystal clear value propositions

People can be fiercely loyal to those companies they see as tech and customer service pioneers!
https://econsultancy.com/blog/69022-five-fintech-websites-with-crystal-clear-value-propositions/

11 Essential Laws of Product Development

Compete on iteration speed is a key one for me
http://www.iamwire.com/2017/05/11-essential-laws-product-development/152382

Watch: Service Design, a tale of two coffee shops

Awesome animation!
https://www.fjordnet.com/conversations/watch-service-design-a-tale-of-two-coffee-shops/


Tools that have interested us

Realtimeboard

What a great tool.
https://realtimeboard.com


Videos that have interested us

Steven's week 49: amazon tailor made service

Stories about Amazon's Tailor Made Service and an update on Elon Musk's new company.
https://www.youtube.com/watch?v=iHOALHaqTks

Good UI Evidence #77

Good UI Evidence Test #77 shows a strong 3.9% increase to leads from two main form design best practices.
https://www.youtube.com/watch?v=BQz3PZjetAM

Podcasts we've listened to

#157 Listener phone-in (part 2)

Discussions over social media share buttons, designers and data scientists, the impact of delight, the tendency for us to throw behavioural psychology grenades at users and see what sticks, and normalising defects.
http://uxpodcast.com/157-listener-phone-in-part-2/

 

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About the author

Gavin Harris

Gavin Harris

Gavin Harris is an experienced Principal User Experience Consultant specialising in user testing, Information Architecture, HTML prototyping and web accessibility. Over the years he has worked with the likes of the Virgin Group, Land Rover, Kia, Orange and Unilever, and many other enterprise organisations.

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