Things we've been reading
How to create CTAs users cannot resist
Arguably it's one of the most important elements in digital.
6 ways to increase conversion rates and revenue using price anchoring
Price anchoring can be hugely effective when used in the right way.
Snapchat Needs A UX Makeover, But Not For The Reason You Think
If you are having trouble targeting your desired demographic, it can sometimes pay to think outside the box.
Goal Challenges and Tool Challenges
Game designers are experts at ensuring goal challenges remain in the users’ focus so let's study their behaviour.
Mobile Gaming UX: 4 Essential tips and tricks
Analyze and optimise is key for me.
UX in 60 Seconds: Using Component Libraries
Customer Retention Strategies to Boost Your Brand
Key message is that 'Humans are predisposed to follow the advice of the masses'.
Five fintech websites with crystal clear value propositions
People can be fiercely loyal to those companies they see as tech and customer service pioneers!
11 Essential Laws of Product Development
Compete on iteration speed is a key one for me
Watch: Service Design, a tale of two coffee shops
Tools that have interested us
What a great tool.
Videos that have interested us
Steven's week 49: amazon tailor made service
Stories about Amazon's Tailor Made Service and an update on Elon Musk's new company.
Good UI Evidence #77
Good UI Evidence Test #77 shows a strong 3.9% increase to leads from two main form design best practices.
Podcasts we've listened to
#157 Listener phone-in (part 2)
Discussions over social media share buttons, designers and data scientists, the impact of delight, the tendency for us to throw behavioural psychology grenades at users and see what sticks, and normalising defects.
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