Things we've been reading

Are You Mentally Overwhelming Users? (And How to Stop Doing It)

Very important question to ask yourself when designing any UI.
https://designshack.net/articles/ux-design/mentally-overwhelming-users/

How do you measure customers' sub-conscious motivations?

Neuroscience suggests that up to 95% of our decisions are made by our emotional subconscious brain and yet most research targets the conscious mind.
http://www.conversion-uplift.co.uk/measuring-sub-conscious-motivations-for-conversions

Can a Crowdsourced AI Medical Diagnosis App Outperform Your Doctor?

The app had used Artificial Intelligence (AI) to analyze and filter advice from several medical specialists into an overall ranking of the most likely diagnoses.
https://www.scientificamerican.com/article/can-a-crowdsourced-ai-medical-diagnosis-app-outperform-your-doctor/

From 3D to 2D and back again

This continues to be a living experiment in the realms of scalability and transcendence.
https://medium.com/microsoft-design/from-3d-to-2d-and-back-again-479906df6b47

18 Ways for Increasing Your Sales Funnel Conversion Rate

Commit to walking your prospects through your funnel step-by-step, and you’ll convert more to customers.
http://optinmonster.com/18-ways-increasing-conversions-throughout-your-sales-funnel/

16 design tips that will boost your eCommerce conversions

I've seen a lot of these elements improve the user experience during usability testing.
http://kaysharbor.com/blog/ecommerce/16-design-tips-to-boost-ecommerce-conversions

The 10 greatest UX breakthroughs of the 21st Century (so far)

User experience is one of the driving forces behind enduring technology.
https://www.dtelepathy.com/blog/inspiration/the-10-greatest-ux-breakthroughs-of-the-21st-century-so-far

5 Ridiculously Common Misconceptions about UX

Too many of these are sadly very common.
https://www.sitepoint.com/5-ridiculously-common-misconceptions-about-ux/

Adobe’s Photoshop Has New Tool for Drawing Curves

Neat!
https://designmodo.com/photoshop-curvature-pen/

Social Commerce Is Changing The Ecommerce Game…Kinda Sorta

Really interesting trend to consider.
https://conversionsciences.com/blog/social-commerce/


Tools that have interested us

Coggle.it

Map out words and concepts to help you out during brainstorm sessions. Free, easy-to-use and beautiful.
https://coggle.it/


Videos we've been watching

GDPR - Simply Explained in 3 Minutes

General Data Protection Regulation explained in 3 minutes.
https://www.youtube.com/watch?v=n5WJOncaHt4 


Podcasts we'vebeen listening to

#166 Oblivious design

James and Per talk to Adam Scott about how we can work better (as designers and programmers) to cope with oblivious design.
http://uxpodcast.com/166-oblivious-design-dickpiclocator/

About the author

Gavin Harris

Gavin Harris

Gavin Harris is an experienced Principal User Experience Consultant specialising in user testing, Information Architecture, HTML prototyping and web accessibility. Over the years he has worked with the likes of the Virgin Group, Land Rover, Kia, Orange and Unilever, and many other enterprise organisations.

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