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Things we've been reading

Uber for Seniors and Poor Visibility

What happens when the Uber UI is simplified for seniors and people with poor vision.
https://blog.prototypr.io/uber-for-seniors-and-poor-visibility-dbaadca12a2a

Delivering the unexpected in the familiar

Do we really need to bother with 'delighting' our customers? Isn’t it enough to be simple, usable and useful?
http://www.arina.se/?p=3518

InVision Craft for Sketch adds ‘Library’ cloud storage option

InVision’s Craft for Sketch now has a cloud storage option named Library.
http://thenextweb.com/dd/2016/05/17/invision-adds-library-cloud-storage-option-craft-sketch/

Never Show A Design You Haven’t Tested On Users

As long as you’re in the web business, your work will be exposed to users.
http://alistapart.com/article/never-show-a-design-you-havent-tested-on-users

Improve Your Designs With The Principles Of Similarity And Proximity (Part 1)

Rather than perceiving elements separately, our brain organises patterns, objects and shapes into whole forms that we can understand.
https://www.smashingmagazine.com/2016/05/improve-your-designs-with-principles-similarity-proximity-part-1/

The UX of Learning UX is Broken

User experience, with all of the facets that comprise it, is a challenge everyday. Be proud of that. Embrace it. Love it. Live it. We do.
https://medium.com/@danmaccarone/the-ux-of-learning-ux-is-broken-f972b27d3273

Needy Design Patterns: Please-Don’t-Go Popups & Get-Back-to-Me Tabs

These two overly demanding website design patterns aimed at driving engagement are in conflict with how people utilise browser tabs.
https://www.nngroup.com/articles/needy-design-patterns/

E-Commerce UX: What Information to Display in Product Listings (46% Get it Wrong)

Users select and reject products based upon the information available about those items in the product list.
http://baymard.com/blog/product-listing-information

9 Useful CTA Design Techniques to Improve Conversions

Your Call to Action (CTA) is the best closer in e-commerce. It’s your Al Pacino from Glengarry Glen Ross.
http://blog.lemonstand.com/9-useful-cta-design-techniques-to-improve-conversions/

Reading minds: the psychology behind UX design

There’s a wealth of psychology behind every element of the user experience.
http://www.webdesignerdepot.com/2016/05/reading-minds-the-psychology-behind-ux-design/


Tools that have interested us

Resource cards

Resource Cards is a growing list of free resources aimed at helping creatives with their next project.
https://resourcecards.com/


Videos we've been watching

User Experience Design: Fitts' Law

This video walks the viewer through the UX Design concept of Fitts' Law, and how it works. Great to share with clients or colleagues who are new to UX design.
https://www.youtube.com/watch?v=0OPmsy7SXoM


Podcasts we've been listening to

Customer as superhero

An interview with Donna Lichaw.
http://uxpod.com/customer-as-superhero-an-interview-with-donna-lichaw/

About the author

Gavin Harris

Gavin Harris

Gavin Harris is an experienced Principal User Experience Consultant specialising in user testing, Information Architecture, HTML prototyping and web accessibility. Over the years he has worked with the likes of the Virgin Group, Land Rover, Kia, Orange and Unilever, and many other enterprise organisations.

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