Things we've been reading

10 Web Design & UX Trends for 2017 That Can Boost Conversions

Engagement Bots with their Conversional UX is a trend we have seen too. Using information about a user’s prior behaviour and actions to automate the experience, this approach can already been seen in the technology that’s being used to automate many daily tasks, such as Amazon’s Echo device which continually ‘learns’ their owner’s behaviour, and will no doubt become more and more mainstream in the coming year.

Product Insights from the Hotel Customer Experience

A great example why solid research covers both user and business. Miss one and you'll run the risk of impacting the user experience and business in a negative way rather than positive.

How to create content that works well with screen readers

A common problem with web accessibility is designing a solution that meets accessibility guidelines, like WCAG, but fails to cover usability of those accessibility users. Shorter, informative copy for example is always good practice.

Top 10 Retail Banking Trends and Predictions for 2017

We've seen first hand a positive correlation between reducing the number of fields and the conversion rate. We find its much more effective, for example, to ask marketing questions after the user has completed an application form because their morale is higher so they're more likely to responsive positively and the form itself is shorter and quicker to complete.

Why UX Extends Beyond The Screen

We have experience of building the front end user experience but also our client's own internal software to manage their customer data. It's just as important to do this well so the experience elsewhere reflects the one online.

Videos that have interested us

Uber Augmented Reality Experience at Zurich main station

Really nice way of promoting the potential to people. We are seeing this technology incorporated in many ways including in supermarkets where virtual staff can assist people. Certainly an exciting tech for customer experience.

Podcasts we've listened to

Definitive Advice on Forms: An Interview with Jessica Enders

I am unusual in that I enjoy designing forms. It's a great feeling to see conversion rates increase after a review or new process. This podcast was a good listen. The comment on choice of words too. Never underestimate their importance.

About the author

Gavin Harris

Gavin Harris

Gavin Harris is an experienced Principal User Experience Consultant specialising in user testing, Information Architecture, HTML prototyping and web accessibility. Over the years he has worked with the likes of the Virgin Group, Land Rover, Kia, Orange and Unilever, and many other enterprise organisations.

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