Things we've been reading

Stop Designing For Only 85% Of Users: Nailing Accessibility In Design

Are you missing out on revenue because hundreds of millions cannot use your product?
https://www.smashingmagazine.com/2017/10/nailing-accessibility-design/

Rotating Website Carousels: 4 Alternatives That Drive Sales

Merely 1% of visitors clicked on carousels.
https://www.uxpin.com/studio/blog/rotating-carousels-4-alternatives-drive-sales/

Redesign Your App to Raise the Mobile App Engagement like TechCrunch & Airbnb

Interesting thoughts on Airbnb and Uber apps.
https://www.spaceotechnologies.com/redesign-mobile-app-engagement/

The Smartware Transformation

Fascinating read on how smartware is changing the world.
https://www.uxmatters.com/mt/archives/2017/10/the-smartware-transformation.php

Floating Labels Are Problematic

We are often seduced by novel patterns that save space but this pattern is problematic.
https://blog.marvelapp.com/floating-labels-problematic/

What Is Games ‘User Experience’ (UX) and How Does It Help?

Games UX is a discipline of science and design.
https://www.gamasutra.com/blogs/SebastianLong/20171002/306649/What_Is_Games_User_Experience_UX_and_How_Does_It_Help.php

30 User Onboarding Tools To Make Your Product Experience Exceptional

Very important aspect of the User Experience so useful reference designs.
http://academy.whatfix.com/30-user-onboarding-tools-to-make-your-product-experience-exceptional/

How to Create Customer-Centric (Not Product-Centric) User Onboarding Flows

Goal is to ‘convert users to power users’ rather than ‘get the user set up'.
https://www.appcues.com/blog/customer-centric-user-onboarding/

Adapting a Customer-Centric Marketing Strategy

Understand your intentions behind crafting a customer-focused plan.
https://qeryz.com/blog/adapting-customer-centric-marketing-strategy/

The 8 Most Important Elements of a Landing Page Framework

Great first impressions only holds true when landing pages are fully optimised.
https://instapage.com/blog/landing-page-framework


Tools that have interested us

Uxtools.co

Brilliant resource.
https://uxtools.co/tools/design


Videos that have interested us

Principles of mobile app design: Delight users and drive conversions - Google I/O 2016

How can you best connect with the consumer of your app? What makes for a great app experience?
https://www.youtube.com/watch?v=u7iUoxqKaKU


Podcasts we've listened to

Jeff Gothelf & Josh Seiden’s “Sense & Respond”

In this podcast, Jeff and Josh share some of the highlights from the book and their research. Our hosts, Adam Churchill and Jared Spool dig into those highlights.
https://uie.fm/shows/uie-book-corner/jeff-gothelf-josh-seidens-sense-respond

About the author

Gavin Harris

Gavin Harris

Gavin Harris is an experienced Principal User Experience Consultant specialising in user testing, Information Architecture, HTML prototyping and web accessibility. Over the years he has worked with the likes of the Virgin Group, Land Rover, Kia, Orange and Unilever, and many other enterprise organisations.

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