What we've been reading

Dark Patterns And Other Design No-Nos For Mobile 

Sacca explains dark patterns, how they are used and what to avoid on mobile.

On our obsession with design methods - and how to avoid it

A short discussion around why design methods are great, and why there are some aspects we should be concerned about. 

Service design: bad experiences and misunderstandings

A shared view on design thinking based on client experiences.

Guidelines to Designing Apps for Mental Health

An interesting read on aspects to consider when creating an app for mental health.

Practical whiteboarding for UX designers

Tips on how whiteboarding sessions could be useful in the workplace.

Disruptive Interfaces & The Emerging Battle To Be The Default

Belsky discusses disruptive interfaces and the ongoing battle to be the default.

Touching up blemishes on Sephora’s UI

A UX case study for Sephora’s iOS app.

Effective Use of Negative Space in Web Design

"A lot of designers make a big mistake by creating overly complex, busy, and colorful web pages. If it’s not intentional, you should avoid creating complex interfaces and use more space instead."

Walmart Increases VR Training Program, Using Facebook's Oculus Go Headsets

If virtual reality really is to become the next level of digital connectivity, this could be where it starts.

Four Ways Design Can Help You Market to Women

"Essentially, by understanding your audience and connecting on a deep level, you'll benefit from using a more human-centered design approach."

Tools that have interested us


A useful qualitative research tool that allows you to see clear themes, patterns and observations from user testing or research sessions.

Microcopy Inspirations

Some nice curated examples of microcopy on website and apps. 

Videos we've been watching 

The three ways that good design makes you happy


About the author

Becca Babajee-Pycroft

Becca Babajee-Pycroft

Becca is an experienced Senior UX consultant with over 6 years working in UX, digital marketing and web content management. Specialising in user research, information architecture and interaction design she works to design solutions that balance user and business needs. Becca has worked with National Trust, Innovate UK and an Array of local authority clients. At Box UK Becca has worked with Sophos, NHS, National Assembly for Wales and RS Components.

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