Things we've been reading

Do Not Confuse User Experience With Customer Experience

Five notable differences between UX and CX.

The Reflective Level of Emotional Design

Using information from both visceral and behavioral processing (i.e. the other layers) in combination with our knowledge and experiences.

Gamification in 2017: Top 5 Key Principles

The fundamentals of gamification is still an important philosophy that designers should incorporate.

Let’s Talk About Arabic UX Design

Really interesting read for any UXer.

Are silos destroying your customer experience?

To paraphrase Jeff Bezos, founder of Amazon, if you make people angry, with the power of social media, they can now tell 6000 friends instead of 6.

Why Mobile Menus Belong at the Bottom of the Screen

Some interesting points about the use of the thumb.

Color Theory: Brief Guide For Designers

It's vital to understand the basics so that you can create a effective design with the knowledge of what you’re doing.

An interview with Lynsey Thornton, VP of UX @ Shopify

"A lot of it is about proving your case... put data and some sort of monetary value behind the changes you are proposing."

UX is driving a driverless future for automakers

Two major disruptions are driving automotive right now: Automated Driving (AD) tech and ride-sharing services... and both, as Jeremy Clarkson often demonstrates, have historically poor UX.

To Triumph in the Unknown, Don't Try Too Hard

Spontaneity and improvisation enables us to explore and experiment freely.

Tools that have interested us


Connect your whole organization with familiar tools, helping everyone in your business turn ideas into action.

Videos that have interested us

What Every CEO Needs to Know About UX with Dr. Eric Schaffer

What every CEO needs to know about creating a user experience practice, with Dr. Eric Schaffer

Podcasts we've listened to

Transhumanism, immanence and existential risk: An interview with Mark O’Connell

Can we remain human when we upload our consciousness? Can Silicon Valley “techno-boosterism” solve the “modest problem” of death?

About the author

Gavin Harris

Gavin Harris

Gavin Harris is an experienced Principal User Experience Consultant specialising in user testing, Information Architecture, HTML prototyping and web accessibility. Over the years he has worked with the likes of the Virgin Group, Land Rover, Kia, Orange and Unilever, and many other enterprise organisations.

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