At this point you know that a need or opportunity exists within your organisation - but we know that jumping into a build feet first is a sure path to failure.
So take the time at this stage to clearly define your procurement process; to invest in requirements gathering activity; and to choose the right supplier for your needs. Because with all of this in place you’ll be starting strong - and helping safeguard success at every stage through to launch and beyond.
With a supplier in place, and an emerging understanding of the direction your digital strategy is going to take, it’s time to start fleshing out and finalising concepts for the solutions that will help you get there.
Any requirements you’ve gathered will need to be augmented with in-depth research and analysis, both of which will inform the creation of tangible deliverables and technical specifications - to provide a single, shared reference point going forward.
This is when your solutions really start to come to life - becoming more and more refined with each cycle of software delivery, testing, feedback and iteration.
Depending on your strategy you may have lots of small launches during this time, or maybe only one at the end. Either way you'll want to be checking in regularly in this phase, to confirm the work meets your requirements and expectations. And then preparing for your go-live, to ensure a smooth, stable and successful release.
As your strategy is rolled out and news of the launch is communicated, you might feel the work's complete - but in truth it's really only just getting started.
A programme of continuous improvement is vital to ensure you remain up-to-date - with the latest trends, designs and patterns of behaviour. So it's time to look at test and refinement activity, so that you're confident of responding to real-world needs - and that you can clearly measure the impact of the updates you make too.