Research & development

5. Research & Analysis

Building on the insights uncovered during the earlier initiation phase, this is the chance for both your internal project team and chosen supplier to gain a deeper understanding of requirements and contexts by researching existing analytics, competitors, market developments, and stakeholder and user needs. 

Reviewing the content below should give you a head start...

6. Concept Development

You're now at a place where the information you’ve gathered gets translated into early deliverables, laying the foundations for the build itself. Artefacts produced at this stage could include items such as user story maps, information architectures, content strategy, sketches, wireframes and prototypes.

Set yourself up for success with these four articles:

7. Technical Specification

As the details of your solution being to emerge, you can start to make important decisions regarding infrastructure and hosting, alongside putting plans in place to migrate data and processes across from your existing systems. 

These are must-reads:

Where next?

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