“65% of consumers believe online services from government are lagging behind those in the private sector.”

Your web forms are the gateways to your users achieving many of their online goals. So why would you leave them banging on the door, unable to get in?

Our report helps you lead the way for increased satisfaction, conversions and efficiencies, by showing you how to create streamlined, persuasive and useful online forms. We look at real-life examples from inside and outside the public sector to find out what makes them so effective (or not), and share key user experience principles to help you get it right, every time.

Topics covered include:

  • How to determine necessary form fields
  • Ways to best display supporting information
  • When you should make use of defaults

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