Many large enterprise organisations think that they’re not in a position to launch ground-breaking products and services. They might feel that they lack the flexibility and speed to keep up with a changing marketplace.
That’s simply not true.
You just have to change your mindset. You have to think more like a start-up.
Drawing on a business model inspired by the ‘skunkworks’ in place at major brands including Google, Amazon, Ford and Nike, we’ll show how the size of your organisation is no barrier to innovation - and provide some pretty compelling counter-arguments to other commonly-cited challenges too.
Don’t let anything stop you from pushing the boundaries of your industry or sector. Topics covered include:
- Incorporating innovation into a successful existing programme
- Operating rapidly in a staid, traditional market
- Continuing to meet high-level business goals
- Overcoming fear of failure