Box UK’s User Experience (UX) Consultants first completed an expert usability review of the company’s existing international site, rapidly identifying key areas for improvement before the graphic design phase commenced. To maintain a connection with FPI’s established brand identity the colour palette and imagery of the existing site were carried across to the prototype, while design flourishes such as subtle use of gradients and ‘touchable’ buttons were introduced to create the more current and interactive experience that users have come to expect.
To maintain consistency across devices and languages care was taken to keep the structure and hierarchy of the site as simple as possible. As many users would be viewing the content via Chinese pictographs, typographic experimentation was minimised to avoid potential formatting issues with blocks of text that could either contract or expand significantly in translation. This approach also helped convey important information including videos and downloads in a clear and engaging manner and enabled content previously stored as PDFs to be displayed on the site for increased findability.
By keeping the basic elements of the prototype clear and simple the design is able to easily adapt to different devices and languages, while reinforcing the international, professional and progressive ethos of the organisation.