To enable delegates to get the most out of the conference information needed to be accessible before, during and after the event. This meant that in a large number of cases, attendees would be accessing the site while on the move, using a range of mobile devices. It was immediately apparent that creating different services for each of these was not going to be a time- or cost-effective solution.
So we went responsive.
We created designs for a number of different ‘break points’ which correspond to the most common mobile, tablet and desktop screen sizes, optimising them to be as clear, intuitive and easy-to-use as possible. The designs were then implemented as part of a framework that detects the user’s browsing context and adapts accordingly - allowing information to be delivered to the widest possible range of devices and platforms from a single, central system.
Information crucial to supporting the conference programme was delivered through the responsive framework, including an events calendar, overviews of speakers, conference topics, talks and networking opportunities, and a whole raft of logistical information on transport and accommodation. The microsite was also integrated with Investec Asset Management’s existing Content Management System (CMS) so that content could be added, edited and removed as new information came in - enabling the financial institution to maintain an up-to-date presence throughout the conference as well as making the site a long-term resource for delegates following the event.
Thanks to the microsite, Investec Asset Management’s investors were provided with access to optimised content whether they were using a full-size desktop or the smallest of smartphones - enhancing their conference experience and providing an on-going source of information.
Responsive helped Investec Asset Management increase reach and improve engagement while saving the time valuable time, cost and effort. Could it do the same for you?