Opened in 1937, Royal Museums Greenwich consists of the National Maritime Museum (the world’s largest maritime museum), the Royal Observatory Greenwich and the Queen’s House, all set in the beautiful Greenwich World Heritage site.
To accompany the launch of the new Sammy Ofer Wing, a transformative £35 million strategic project, Royal Museums Greenwich undertook a comprehensive redesign of their website and brand. In addition to hosting online collections and vital museum information www.rmg.co.uk
is a crucial online booking channel, enabling users to purchase tickets for the various events and exhibitions that take place across the organisation, so it was vital that the underlying payment processes be managed as effectively as possible.
Box UK integrated the Amaxus Content Management System, which powers RMG’s website, with their existing ticketing system Maxim. Developed by TOR, this system is used by well-known heritage and tourist organisations such as the Imperial War Museum, Glasgow Science Museum and the London Aquarium. This integrated solution ensures that ticketing information, including data on availability, is always accessible through the museum’s Amaxus-served web pages. RMG staff can create and manage tickets using their existing software, taking advantage of Maxim’s secure payment methods while the user remains within the RMG site for a consistent user experience
. To achieve a seamless integration Box UK’s development
team worked with the booking system’s API to pull through information about museum activities and events to the site directly. The extensible content types in Amaxus mean that the museum’s administrators can easily link this information to their own data using a unique event ID within the CMS, ensuring that relevant and accurate information from the ticketing system is delivered on demand.
Integrating the website and ticketing systems has simplified processes for RMG’s online administrators, while allowing them to continue to work with familiar features and functionality, minimising disruption and helping increasing efficiency. By incorporating the secure payment processes into the RMG website users do not have to leave the site to complete payment, increasing confidence in the transaction, improving the user experience and encouraging the use of the site as an e-commerce channel.