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Measurement & Optimisation

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What really makes your business tick?

Continual improvement: it’s the holy grail for many organisations. But how can you improve if you’re not able to effectively judge the success of your activity?

That’s where our measurement and optimisation services come in.

We’ll begin by understanding exactly what your digital goals are. As customers become increasingly savvy, this means going beyond the surface - increased sales, or reduced costs for example - to uncover what will move your users along their journey towards the final interaction or point of sale. With these in place, you’ll be able to truly measure how well your digital initiatives serve your business.

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Relevant data. Valuable insight.

Of course, once your goals have been set, you need to understand how you’re going to measure your progress toward them. We’ll help identify the success criteria and KPIs that matter most, along with the tools, technologies and processes required to help you track and evaluate performance. From the findings, our consultants extract clear, relevant and valuable insight, translating these into actionable recommendations that can be fed back into your digital plans.

Strategic planning is an on-going cycle of activity. And Box UK is with you every step of the way.

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