why forward-thinking businesses need to ride the wave
Federica Monticelli
on
Hi, I’m Fed!
I’m a UX/UI Designer here at Box UK, and if there’s one thing that gets me genuinely excited (okay, maybe a little bit obsessed), it’s crafting truly brilliant digital experiences. The kind that just works.
Recently, I’ve been undertaking a lot of research, including the excellent in-depth “AI for Designers” course from the Interaction Design Foundation, led by the incredibly insightful Ioana Teleanu. Alongside this, I’ve had a front-row seat to the exciting research and development we’re doing here at Box UK. All of this has completely transformed how I see technology’s role in shaping businesses and, of course, design!
So, if you’re curious about how AI can be a powerful ally, especially when we sprinkle some human design magic on top, I’d love to share with you what I’ve learned.
In this new series, “AI for Decision-Makers,” I’ll be exploring how Artificial Intelligence can genuinely empower organisations like yours to design smarter, move faster, and build with even greater impact. Whether you’re a business leader, a hands-on product owner, or simply curious about the vast potential of AI, my aim is to break down complex ideas into practical, human-centred insights.
Expect a sprinkle of excitement, a big dose of strategic value, and absolutely no baffling jargon!
Begin your AI Journey with us
Whether you’re taking your first steps or looking to advance your existing AI strategy, our team is here to provide the knowledge and support you need.
AI is no longer just a buzzword. It is certainly not something to put in the “nice-to-have” or “emerging tech” folder for later. AI is truly here and it holds incredible power. It is already transforming how we work, how we think, how we create, and how we compete!
Instead of seeing it as just another trend, imagine it as a seismic shift. The businesses that engage with it early will genuinely define the standard. If your work involves digital products, services, or building amazing experiences, then consider this your friendly heads-up: the shift to AI is already underway.
So, the big question remains: how can we shape what comes next?
The AI Shift is Real and Moving Fast
AI is redefining what is possible across various sectors. This includes television series, healthcare, logistics, and legal services. Tasks that once took days now take only minutes. Customer experiences that previously felt impersonal now feel intuitive, even human.
Just last year, we witnessed incredible advancements:
Content creation became automated with tools like ChatGPT and Midjourney.
UX and UI prototyping sped up dramatically using tools like Galileo AI.
Accessibility audits, research analysis, and even code writing gained powerful assistance from AI.
This is only the very beginning. This represents more than a temporary boost in productivity. It is a foundational shift in how we build things, how we design solutions, and how we make critical decisions.
Early Adopters are Already Reaping the Rewards
At Box UK, we have been embedding AI directly into our own design practice, and the results are undeniable. Our team is iterating faster, solving problems more creatively and delivering value earlier in the project lifecycle!
We carefully use AI to explore design possibilities, generate accessibility alternatives, synthesise research findings, and often in real time. This is not just exciting for us as designers. It is truly game-changing for our clients.
We observe the exact same pattern across industries. Those who thoughtfully embrace AI are gaining a serious competitive advantage.
Where to Start: Don’t Wait, Just Experiment
You might be wondering, “What does AI actually mean for my team, my products, my customers?” and this is a very good question. That is precisely where the opportunity lies!
We do not need to overhaul everything overnight. However, we absolutely need to start. This might look like:
Running a discovery sprint to identify where AI could support your workflows.
Training your teams in prompt engineering. We will cover more on that in upcoming articles.
Experimenting with GenAI tools for content or design.
Auditing your product roadmap for AI integration points.
In simple terms, start small, learn quickly and scale what works!
Ignore it and… well, risk falling behind!
The cost of inaction could mean getting left behind. Competitors might move faster, adapt better, and innovate smarter, all thanks to AI.
Even if your team is talented, and even if your products are strong, this shift is not just about capability: it is about mindset.
AI is not replacing us. However, it is definitely augmenting those who are willing to learn how to work with it.
Want to Know if You are AI-Ready?
We have created an AI Readiness Checklist. It is designed specifically to help product teams, digital leaders, and innovators. It helps them assess where they are. It also shows them exactly where to start. It is practical and non-technical. It is built from real, hands-on experience. Check it out!
With 6 years of experience in digital agencies, Federica brings a unique blend of Italian and British UX/UI design, grounded in a strong academic foundation in user experience, psychology, and front-end basics. Her passion for user-centred design and Agile methods shines through in her commitment to creating intuitive, impactful prototypes through iterative design.
Want to chat more?
Get in touch to book your free consultation with our expert team.