TBC Bank understands that the better the user experience, the bigger the gains. That’s why they strive to provide the best multi-channel experience in Georgia. And that’s why, when they wanted to introduce the first native iPad banking application in the region, they turned to Box UK’s user experience and design team.
The results have certainly been far-reaching. The app plays a major role in TBC Bank’s multi-channel strategy - which has seen them grow their customer base to over two million, grow online banking from 20% to 80% of their operations, and win a slew of awards including Global Finance Magazine’s “Best Digital Bank in Georgia” and “Best Mobile Banking App in Central and Eastern Europe”.
Mobile has made all the difference for TBC Bank. Now let’s see what it could do for you.
"Box UK's user experience and design expertise is priceless - not only has it contributed to a rapid and significant increase in remote banking clients but we've also now been named Global Finance's best bank in Georgia for the sixth year running. Thanks!"
- Vazha Beriashvili, Deputy Retail Director, TBC Bank
As the first bank in Georgia to launch iPhone, Android and BlackBerry applications, TBC Bank had established a reputation for innovation. Their new iPad app would serve as a flagship product for early technology adopters, further reinforcing the bank’s status as an industry leader - so the user experience needed to be exceptional.
An exceptional user experience depends on a rock-solid project vision, so that’s what we set about shaping first. It was informed by a detailed mobile discovery phase that included:
This enabled us to create designs that streamlined the most important journeys through the app by removing unnecessary steps and barriers to conversion - increasing the speed and ease with which users could complete common banking tasks such as transferring money, topping up mobile credit and keeping an eye on bank balances. The designs also responded to the unique requirements of Georgian banking, such as the need to display information bilingually and support multiple currencies within a single account.
Once we’d ensured TBC Bank had a clear, modern and user-focused interface, we could start introducing ‘delighters’ that would further enrich the mobile banking experience. This included bringing over a new Personal Finance Manager (PFM) tool from the web-based banking service but, of course, refining it to meet the specific demands of mobile so that users can explore and manage their finances wherever and whenever they want to.
Through the delivery of the prototype and supporting documentation, TBC Bank was able to successfully release the iPad application on the iTunes store where it has the maximum 5-star rating, with positive comments including:
“I’m using this app on my iPad for a week now and I absolutely adore it! Very useful, user-friendly and so easy to use…and it’s fast!”
“Very useful app. Cool UI, Works perfectly. 5 stars.”
“Excellent user friendly banking application! Thanks.”
By underpinning all UX and creative design decisions with a comprehensive understanding of the opportunities offered by tablet applications, Box UK’s team ensured that the finished application would support TBC Bank’s strategic multi-channel goals, providing them with an outstanding platform from which to further develop their mobile and tablet services.
Additionally, the user story mapping activities ensured that complex industry and cultural considerations were addressed from the outset; for example, the need to display information bilingually and support multiple currencies within a single account.
Box UK continues to work with TBC Bank to extend and enhance their digital services, working on a diverse variety of projects from their desktop banking portal and public website through to ATMs and kiosks.
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