Helping businesses find the law that applies to them: the Business Companion platform for Trading Standards

The Challenge

TSI wanted to expand its information, advice and education programme alongside a review of its content strategy. But its existing systems had grown up over time, each delivering content to a single audience or channel. There was no single platform to maintain and publish the full range of business and consumer protection guidance, or to handle TSI’s strict content verification and approval process.

And many visitors didn’t know exactly what they needed. Someone starting a business rarely knows the name of the regulation that applies to them.

Our Approach

We implemented the Sitecore Experience Platform to bring all of TSI’s guidance into one place, publish it to multiple channels at once, and support the verification and approval steps every piece of legal guidance goes through.

What we Built

• One content platform for all business and consumer protection guidance.
• Related-content tagging, so visitors are pointed to other guidance relevant to their situation.
• A publishing workflow that supports TSI’s verification and approval process.
• Simple browsing and search for people who aren’t sure what they’re looking for.

The Outcome

TSI gained a single platform to grow Business Companion, and businesses gained an easier way to find the rules that apply to them, which supports TSI’s goal of reducing non-compliance.