The recent explosion in online commerce and shift in consumer buying behaviours has provided huge opportunities for businesses that are maximising their ecommerce potential. But with fierce competition and tightening marketing budgets, how do you ensure you’re getting the most out of your digital channels?
Increasing your conversion rate by as little as 1% could drive a huge increase in revenue. And it doesn’t have to be complicated. Conversion Rate Optimisation is all about providing frictionless user journeys to make your customers’ experience as effortless as possible.
To understand what CRO tactics are working right now, ways to benchmark your conversion rates against the competition, and how small changes can deliver big returns, Box UK Founder & Managing Director Benno Wasserstein spoke to a panel of ecommerce experts including:
Steph Le Prevost, CRO & UX Manager at Specsavers
Julie Abelstedt, CEO of Abelstedt
Becki Stephens, Marketing Manager at Caleño Drinks
Read the report for the valuable insights about how you can kick-start your own CRO strategy, or to watch the event back yourself.
Since founding Box UK whilst at university in 1998, Benno has grown the company to a multi-million pound, internationally renowned business. He works closely with his team to inspire clients on their digital journey and to develop exceptional software that is used by millions, disrupting industries and improving society. Box UK have won over 30 awards, including Investors in People - Excellence in Leadership & Management, The Sunday Times Top 100 Best Small Companies to Work For and a Webby. Benno has been directly involved in over 50 large-scale projects for clients such as Investec, Chubb, RS Components, the Royal Navy, Chartered Institute for IT, OKdo, BBC and LAN Airlines.
Steph joined Specsavers 5 years ago and has worked in multiple roles across the company including working on campaigns, content, CRM, CRO and UX. Since beginning her role, Steph has grown the Specsavers CRO testing program from 10 tests per year to 45, not including iterations! Steph was responsible for introducing UX practice and is now focused on growing her CRO and UX team. Her passion is data insights and particularly understanding what users want and why and how they perform set behaviours. She enjoys seeing the results of her work directly reflected in website stats, and how CRO allows you to clearly identify the links back to benefit the user and the company.
Julie Abelstedt is the designer and founder of the Danish jewellery brand Abelstedt. With online sales to more than 50 countries, Abelstedt has been a fast-growing ecommerce jewellery company from when Julie was as young as 16. The company has been featured in multiple Danish media outlets and is now looking to cross borders to the UK market.
Becki has worked in marketing for the past 7 years and joined Caleño at the back end of 2019. Since then, she has been working across all marketing channels, primarily focusing on awareness, trial, conversion and advocacy. Joining the brand, a year into its journey, Becki has seen it grow from strength to strength during what was an incredibly tough year for small business during the pandemic. What makes marketing so rewarding for Becki is when the whole picture comes together, whether it’s a big brand campaign or a small change on e-commerce, seeing the results and understanding the direct impact of the work really brings joy to her every day.