Consumer behaviour has shifted, with more people buying online than ever. Retail businesses that have a well-established ecommerce offering are capitalising on this demand – and those that haven’t are being left behind.
But it’s not just retail businesses that can capitalise on this opportunity. Just as we outlined in our recent insight, Business to Business (B2B) companies can also find new revenue streams online. Firstly, it’s not just consumers that are demanding a more seamless digital experience – businesses are too. And there’s also an opportunity for B2B companies to look at selling Direct to Consumer (DTC), providing new ways to market.
To help explore these possibilities, Box UK speaks with industry professionals about how their focus on ecommerce and digital has shifted, including:
Benno Wasserstein, Founder & Managing Director at Box UK
Samantha McCarthy, UK Lead for B2B Marketing at Klarna
Dan Arden, Senior Director of Marketing – International & Global Marketing Operations at Groupon
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Since founding Box UK whilst at university in 1998, Benno has grown the company to a multi-million pound, internationally renowned business. He works closely with his team to inspire clients on their digital journey and to develop exceptional software that is used by millions, disrupting industries and improving society. Box UK have won over 30 awards, including Investors in People - Excellence in Leadership & Management, The Sunday Times Top 100 Best Small Companies to Work For and a Webby. Benno has been directly involved in over 50 large-scale projects for clients such as Investec, Chubb, RS Components, the Royal Navy, Chartered Institute for IT, OKdo, BBC and LAN Airlines.
Sam is Senior Marketing Manager at Klarna. Klarna is a leading global leading payments provider and fully-licensed bank, which wants to revolutionise the payment experience for shoppers and merchants alike. Founded in Stockholm, Sweden, in 2005, Klarna gives consumers the option to pay now, pay later or over time – offering a trusted, frictionless and smooth checkout experience. Sam joined Klarna over 2 years ago and is responsible for the strategic development of company-wide strategy and multi-channel marketing campaigns. She has experience working across global markets including UK, US, France, Germany, Italy, Nordics, Singapore, South America, India and Australia. Klarna’s revolutionary approach to customer experience has changed both the way consumers shop and has allowed Klarna to become the largest FinTech start-up in Europe.
Dan is an experienced Omnichannel Marketing Director, who has operated at Senior Executive level in retail and ecommerce brands, both in the UK and internationally for over 20 years. He is currently Senior Director of Marketing at Groupon, the American global e-commerce marketplace connecting subscribers with local merchants by offering activities, travel goods and services in 15 countries worldwide. Dan has developed an enviable reputation for delivering brand standards and sales and profit growth. During 2020 in what could have been considered challenging conditions for Groupon’s experience arm, Dan was promoted to Senior Director of Marketing after achieving outstanding results as the Ecommerce & Trading Director