A leading software development company will work with the Welsh Government to promote the best of Welsh places, products, produce and services online – crucially important during and beyond the coronavirus pandemic.

Cymru Wales

Cymru Wales Brand Marketing has linked with Box UK to develop its network of outward-facing Cymru Wales digital brand sites, covering user experience, design, build, and ongoing maintenance.

This includes the recently launched wales.com and visitwales.com sites and, potentially, other areas of the Cymru Wales brand.

The aim is to create a stronger digital platform that can be used to best promote and stimulate interest in Wales and its business, critical to the nation’s emergence from the current crisis.

Welsh landscape showing bay and beach

Throughout Cymru Wales Brand’s digital transformation journey, Box UK will work as an extension of the in-house team in a strong partnership approach designed to support knowledge sharing and guide associated digital and brand strategy.

The award-winning, Cardiff-based company recently completed a £120,000 first-phase upgrade and refurbishment of its Westgate Street headquarters to support its growing headcount and provide collaborative working spaces.

Box UK office exterior with sign outside door

It was selected for its outstanding web design, creative and user experience ability, technical expertise and collaborative approach. It has extensive experience of delivering multi-lingual platforms and websites, for example, in Wales, Georgia and China. It also has experience of working with government.

Managing Director, Benno Wasserstein, a Cardiff University Business School graduate who founded the company 21 years ago, said: “We are incredibly excited to be working on a flagship project that supports the development of Wales at this vital time.”

About Box UK

At Box UK our team of simply brilliant thinkers, consultants and application developers mastermind simply brilliant solutions to the world’s toughest web and software projects. It’s why blue chip organisations around the world, from airlines to car manufacturers, international banks to global charities, choose to trust us with the execution of their digital strategies, from the development of enterprise-level custom software platforms to the delivery of award-winning multi-channel experiences. So if you want an effective, compelling software solution, talk to us.