With their audience of electronics and automation engineers reliant on a hugely diverse range of technical resources including schematics, simulation models, application notes, etc. to effectively plan and source materials for upcoming projects, RS Components realised that their future success depends heavily on their ability to provide customers with an unbeatable online resource. This requires rock-solid software - and that’s what they asked us to deliver.
The first element of PDL we built was a dynamic, multi-dimensional storage solution. The cross-platform, document-oriented NoSQL database system MongoDB was chosen for this - designed with speed as a specific concern, it ensures that all information is made available exactly when and where it’s needed.
It was also important that the information being presented is current and accurate - which meant streamlining the process of creating and editing information for the RS Components team. Our User Experience (UX) consultants helped reduce the number of steps required to upload the resources, and functionality such as auto-tagging, renaming and indexing capabilities reduced administrative requirements still further. We also integrated the system with the supplier’s data stores - so that when new information becomes available, RS Components know about it straight away.
Of course, all this data is worthless if users can’t access it - which is where the second element of PDL comes into its own. We took a user-centred approach to create designs for a searchable, multi-lingual front-end user interface, beginning with a period of requirements gathering and continuing through multiple prototype iterations until it was just right.
Users now have a portal through which they can easily search, filter and download a range of product documentation - and with RS Components now equipped to manage constantly-changing data, they can be confident it’s always up-to-date. At the same time, RS Components can gather analytical insight into how users are interacting with the system, identifying patterns and trends in order to better serve their long-term needs as well as their immediate requests.
RS Components has gained a highly-scalable storage solution without compromising on performance. The speed with which they can now import datasheets represents a massive increase in efficiency over their previous solution, and has even allowed them to expand the range of technical documentation types they can publish.
It’s also had a huge impact on the ways users research and purchase products, with the number of people clicking on the PDL link growing by 20% month-on-month, and nearly a third of visits including a click on the technical reference block - an increase of around 16% from six months previously. All of which has helped contribute to a year-on-year growth in conversion rates of over 8%.
Such impressive results illustrate the potential of powerful software. It also demonstrates that if you want to transform the way you deliver online resources to your customers, you really do need to speak to us.