To rapidly implement an outstanding and fully-integrated enterprise ecommerce platform that would provide a seamless customer experience and support the launch of their new global technology business, focused on Single Board Computing (SBC) and the Internet of Things (IoT).
With big ambitions for the brand, on launch the new platform needed to encompass seven separate country sites in six languages, each providing an online shop selling over 5,000 products.
Given the timescales and flexibility required, OKdo was keen to take a lean approach to development. At the same time, the platform required a rich feature set, to fulfil OKdo’s core aim of delivering an outstanding, engaging and seamless customer experience for all its SBC and IoT customers.
We selected WordPress VIP, the enterprise WordPress and WooCommerce offering from Automattic, as the underlying development platform for OKdo.com.
Providing instant enterprise architecture as well as massive extensibility and flexibility, WordPress VIP powers sites for organisations including Dow Jones, the New York Times and CNN – while its ecommerce offering, WooCommerce, runs 20% of the world’s top 1 million online stores.
Alongside payment mechanisms, tax and compliance solutions, customer communications and Third-Party Logistics (3PL) services, providing OKdo with a suitable Enterprise Resource Planning (ERP) solution was of vital importance. Working closely with OKdo, our team conducted extensive market analysis and assessment of available tools in this space, with Oracle’s NetSuite identified as the most appropriate solution. Work was then undertaken to effectively integrate NetSuite with WooCommerce, including the mapping of information on OKdo’s extensive product catalogue, for each regional variation of the site.
"Box UK oversees our entire third-party ecosystem to ensure it delivers seamlessly against our business goals... giving us total confidence in the performance of our global ecommerce solution."
Throughout development, keeping users at the heart of all decision-making was paramount and so the team employed an approach that combined the ethos of Design Thinking with the science of User Centred Design. All design workshops focused on creative ideation and iteration, and were further supported by hands-on prototyping as well as usability testing, ensuring that the solutions produced were driven by real-world user needs, motivations and contexts of use.
Delivering a powerful, flexible and cohesive system that integrated content, projects, products and accessories, Box UK provided OKdo with the foundations to grow their ecommerce business at a rapid pace.
OKdo was able to launch to its B2C audience just eight months after kick-off, meaning this new business unit has been able to start generating revenue without delay – gaining international recognition from leading awards body the Communicator Awards, which gave the site an Award of Distinction in its ‘Shopping for Websites’ category.
As a multi-site, multi-language and multi-currency e-commerce system with thousands of different products on offer, the finished site now serves as a global flagship example of WordPress and WooCommerce working together at an enterprise-level as they power a rich ecosystem of unprecedented scale, sophistication and complexity.
"Thanks to the collaboration and transparency brought by Box UK’s product team approach, we’ve been able to consistently and rapidly deliver impactful changes on a global scale."