The clientVisit Wales is the delivery arm of the Welsh Assembly Government’s Tourism and Marketing Division. Its aim is to promote and develop the Welsh tourist industry. As part of this remit, Visit Wales is responsible for formulating tourism policy, encouraging investment in Welsh tourism and marketing Wales to external sources.
Following usability testing on their existing website, Visit Wales made the decision to recruit a graphic design agency to provide new visual styling which would enable the organisation to display brand imagery, detailed content, links and photos on their site in a more usable and up-to-date manner.Box UK were required to ensure that the technical aspects of the site matched this improved visual design and allowed Visit Wales to continue to promote the country around the world. Visit Wales’ core requirement was to ensure that users could easily find the content they required, and were encouraged to explore the site.
Box UK worked to ensure that the new templates were successfully integrated into Amaxus, with the users’ needs at the centre of the layout and navigation. The templates included a design for a Flash player which would enable Visit Wales to display videos on their site.As we are aware of how important budgets are to Visit Wales, rather than building a Flash player from scratch we implemented a reskinned JW Player that matched the new designs. the tool was integrated seamlessly into Amaxus®, allowing Visit Wales to upload video footage through the CMS. This added functionality provides a new online marketing strategy for Visit Wales to promote the welsh tourist industry.
The new templates have been very successful and have made a huge difference to the way visitors use the site. They are currently being rolled out across the international Visit Wales sites, allowing the company to expand their global presence.
At Box UK we are proud to have continued our relationship with Visit Wales, most recently helping to implement a micro site advertising the fantastic golfing opportunities in Wales.