Of course, there’s an enormous financial incentive to creating a great user experience. The better it is, the more popular you and your digital products become. Just ask TBC Bank, who increased internet banking penetration from 17 per cent to 30 per cent and mobile banking penetration from 2 per cent to 15 per cent with an exceptional multi-channel experience designed by us. Or AWC, who overnight increased their sales by 13 per cent and order values by 46 per cent as a result of implementing our ‘quick win’ recommendations.
So if you want to impact satisfaction levels and performance, you know what to do… make the user experience simply brilliant, by making it brilliantly simple.