As the marketing body for UK commercial TV, Thinkbox knows a thing or two about using advertising to make an impact. And they expected big results from a national campaign that included Shazam-enabled commercials placed in prime-time TV shows such as Coronation Street and The X Factor, as well as the deployment of ITV’s dual-screen X Factor app.
But big results can put a big strain on even the best IT systems - not to mention the teams responsible for managing them. So to ensure their infrastructure could cope with the intense bursts of server-hungry activity expected as a result of the campaign, Thinkbox called upon Box UK’s Systems Engineering team.
Our work to strengthen their systems gave Thinkbox the confidence they needed. The site maintained the necessary high levels of responsiveness even during peaks of up to seventy-fold increase in traffic levels - allowing their team to remain calm while a storm raged around them.
Are you 100% confident your systems could handle these kinds of peaks in traffic? If there’s any doubt in your mind, we should be talking.