Competitor Analysis
Gain valuable market insights with a comprehensive Peers, Innovators, and Competitor Reviews.
Or call 020 7439 1900
Turn raw insights into strategic advantage with our Competitor Analysis service, engineered to convert visitors into leads and establish your brand as the sector authority.
What is Competitor Analysis?
Competitor Analysis is a focused, data-led evaluation of your peers, rivals, and market innovators.
We look beyond the surface to uncover how your digital experience compares, highlight emerging opportunities, and show where you can outpace the competition.
What’s included in our Competitor Analysis
Our comprehensive PIC (Peers, Innovators, Competitors) report delivers:
- Visual, actionable insights
Annotated screenshots and charts highlight key learnings
Infographics and tables reveal how you compare - Strategic maturity benchmarking
Custom rating scales show where you lead and where you can grow - Inspirational examples from outside your industry
We explore top innovators applying UX, gamification, checkout flow and more, so you can borrow what works, even across different sectors - Prioritised improvement roadmap
A curated list of opportunities ranked by potential impact and ease of implementation - ‘Ones to watch’ spotlights
Keep a pulse on emerging digital leaders shaping the future
Benefits of a Competitor Analysis service
With Box UK’s Competitor Analysis, you’ll be able to:
- Make faster, smarter decisions with evidence to back your direction
- Build a distinct competitive edge through sharper, user-focused strategies
- Unite teams and stakeholders around a clear digital roadmap
- Identify high-impact areas to optimise performance and experience
- Improve the effectiveness of your campaigns and digital investments
Talk to one of our digital experts

Tom Houdmont
Head of Business Solutions
Want to outpace your competitors — but not sure where to start?
Tom leads our Business Solutions team at Box UK and specialises in competitor analysis and market insight. With over 15 years in the digital industry, he helps businesses identify gaps, uncover opportunities, and build strategies that outperform the competition.
Or call us on 020 7439 1900
Why Choose Box UK for Competitor Analysis?
Deep expertise, delivered simply
We blend strategic thinking with hands-on experience. You get senior consultants who explain complex ideas in plain language, focused on outcomes that matter.
Trusted by industry leaders
We’ve helped brands like RS Components, OKdo, and Sodexo transform their digital strategies through insight-led competitor reviews.
You lead, not follow
We don’t just benchmark. We uncover market gaps and help you leap ahead, so you’re setting the pace, not playing catch-up.
We’re with you
Our approach is collaborative and empathetic. We work with you to understand your unique goals and challenges, then tailor insights to support your next move.
Ready to Get Ahead?
Let’s explore how a tailored Competitor Analysis can elevate your digital strategy.
Or call 020 7439 1900
“The Solutions Team were totally blown away with what we have achieved so far – it more than meets our expectations and takes us to a new level.”
Dave Cole, Web Platform Manager, DesignSpark, RS Group
Frequently Asked Questions
A competitor analysis in digital strategy is a structured review of your rivals’ online presence. It identifies how their websites perform, what digital tactics they use, and where opportunities exist for your business to stand out. This helps you make smarter decisions that lead to better results.
Competitor analysis reveals what’s working in your market and where your brand can gain an edge. It uncovers gaps in your user experience, content, or conversion funnel, helping you prioritise improvements that deliver measurable impact.
Understanding what successful competitors are doing—such as layout improvements, persuasive messaging, or streamlined checkout processes—allows you to adopt proven techniques. This leads to better engagement and more conversions.
Yes. Our PIC framework includes analysis of top innovators from a range of sectors. These examples often introduce breakthrough thinking in UX, onboarding, and engagement that can be adapted to your market, even if they’re not direct competitors.
A full competitor analysis should be conducted annually. However, reviewing your key competitors quarterly helps you stay informed and react to changes in customer behaviour or digital trends.
Yes. The service is tailored to your business type and goals. Whether you’re in B2B or B2C, we adjust the analysis to reflect your market dynamics, customer expectations, and strategic priorities.
Case Studies
-
Rentalcars.com
Read case study: Rentalcars.comOptimising the loyalty experience to improve customer satisfaction and boost revenue.
-
RS Components DesignSpark
Read case study: RS Components DesignSparkServing 750,000 engineers worldwide with a one-stop shop for their technical needs.
-
Investec Mobile Retrofit
Read case study: Investec Mobile RetrofitProviding access to critical investment information anytime, anywhere.
Latest News & Insight
-
Software development code review checklist
by
on
Read more: Software development code review checklistSound familiar? Whether you’re experiencing specific issues with your software systems, or…
-
Five things to do to your WordPress site to improve your Core Web Vitals scores
by
on
Read more: Five things to do to your WordPress site to improve your Core Web Vitals scoresIn May this year, Google will be introducing changes to the way…
-
Practical solutions for requirements gathering: making it count
by
on
Read more: Practical solutions for requirements gathering: making it countAbout this post The first post in this series showed how to…
Explore our Digital Strategy Services
-
Options Analysis
We evaluate strategic technical decisions through clear, data-driven recommendations. Helping you navigate complex choices with clarity.
-
Product Strategy
We help define your vision and strategy, aligning your goals with market realities, ensuring a focused and impactful approach.
-
Product Discovery
Combining activities such as workshops, research, prototyping, and testing, we align your approach with customer expectations, technical performance and your business goals.
Have a project you’d like to discuss?
Give us a call on 020 7439 1900 or fill in the form and we will get back to you.