Competitor Analysis

Gain valuable market insights with a comprehensive Peers, Innovators, and Competitor Reviews.

Turn raw insights into strategic advantage with our Competitor Analysis service, engineered to convert visitors into leads and establish your brand as the sector authority.

What is Competitor Analysis?

Competitor Analysis is a focused, data-led evaluation of your peers, rivals, and market innovators.

We look beyond the surface to uncover how your digital experience compares, highlight emerging opportunities, and show where you can outpace the competition.

What’s included in our Competitor Analysis

Our comprehensive PIC (Peers, Innovators, Competitors) report delivers:

  • Visual, actionable insights
    Annotated screenshots and charts highlight key learnings
    Infographics and tables reveal how you compare
  • Strategic maturity benchmarking
    Custom rating scales show where you lead and where you can grow
  • Inspirational examples from outside your industry
    We explore top innovators applying UX, gamification, checkout flow and more, so you can borrow what works, even across different sectors
  • Prioritised improvement roadmap
    A curated list of opportunities ranked by potential impact and ease of implementation
  • ‘Ones to watch’ spotlights
    Keep a pulse on emerging digital leaders shaping the future

Benefits of a Competitor Analysis service

With Box UK’s Competitor Analysis, you’ll be able to:

  • Make faster, smarter decisions with evidence to back your direction
  • Build a distinct competitive edge through sharper, user-focused strategies
  • Unite teams and stakeholders around a clear digital roadmap
  • Identify high-impact areas to optimise performance and experience
  • Improve the effectiveness of your campaigns and digital investments

Talk to one of our digital experts

Tom Houdmont

Head of Business Solutions

Want to outpace your competitors — but not sure where to start?

Tom leads our Business Solutions team at Box UK and specialises in competitor analysis and market insight. With over 15 years in the digital industry, he helps businesses identify gaps, uncover opportunities, and build strategies that outperform the competition.

Or call us on 020 7439 1900

Why Choose Box UK for Competitor Analysis?

Deep expertise, delivered simply

We blend strategic thinking with hands-on experience. You get senior consultants who explain complex ideas in plain language, focused on outcomes that matter.

Trusted by industry leaders

We’ve helped brands like RS Components, OKdo, and Sodexo transform their digital strategies through insight-led competitor reviews.

You lead, not follow

We don’t just benchmark. We uncover market gaps and help you leap ahead, so you’re setting the pace, not playing catch-up.

We’re with you

Our approach is collaborative and empathetic. We work with you to understand your unique goals and challenges, then tailor insights to support your next move.

Ready to Get Ahead?

Let’s explore how a tailored Competitor Analysis can elevate your digital strategy.

Or call 020 7439 1900

Frequently Asked Questions

What is a competitor analysis in digital strategy?

A competitor analysis in digital strategy is a structured review of your rivals’ online presence. It identifies how their websites perform, what digital tactics they use, and where opportunities exist for your business to stand out. This helps you make smarter decisions that lead to better results.

Why is competitor analysis important for digital growth?

Competitor analysis reveals what’s working in your market and where your brand can gain an edge. It uncovers gaps in your user experience, content, or conversion funnel, helping you prioritise improvements that deliver measurable impact.

How does competitor analysis help improve conversion rates?

Understanding what successful competitors are doing—such as layout improvements, persuasive messaging, or streamlined checkout processes—allows you to adopt proven techniques. This leads to better engagement and more conversions.

Can I use insights from industries outside my own?

Yes. Our PIC framework includes analysis of top innovators from a range of sectors. These examples often introduce breakthrough thinking in UX, onboarding, and engagement that can be adapted to your market, even if they’re not direct competitors.

How often should I run a digital competitor analysis?

A full competitor analysis should be conducted annually. However, reviewing your key competitors quarterly helps you stay informed and react to changes in customer behaviour or digital trends.

Does this work for both B2B and B2C businesses?

Yes. The service is tailored to your business type and goals. Whether you’re in B2B or B2C, we adjust the analysis to reflect your market dynamics, customer expectations, and strategic priorities.

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Have a project you’d like to discuss?

Give us a call on 020 7439 1900 or fill in the form and we will get back to you.