Information Architecture
Structure your digital content for clarity, usability and business impact.
Or call 020 7439 1900
What is Information Architecture?
Information architecture (IA) is all about planning and organising your content to make it easy to understand and navigate. We create logical, user-friendly journeys that match how your users think, helping them find what they need quickly and easily.
Information Architecture Services Focused on Usability
Clear structure is essential for effective digital experiences. Through our IA services and consulting, we work to ensure your content is organised in a way that supports both user needs and long-term scalability. Your users expect instant clarity and effortless access. Our services are your strategic advantage, ensuring your website or application not only meets but exceeds these expectations by:
Unlocking usability: We take complex information and simplify its structure, making even intricate content easy for your users to understand and navigate.
Making information easily discoverable: We organise your content in a way that feels natural and intuitive, eliminating frustration and ensuring users can always find what they’re looking for.
Boosting your SEO: We design your content architecture so that search engines can easily understand and index it, giving your SEO a powerful lift.
Future-proofing your growth: We build flexible and scalable Information Architecture that can adapt and expand seamlessly as your business evolves.
Structuring Digital Experiences Around Your Users
We put your users at the heart of every decision:
Discovery & insight: We start by understanding your users, your business objectives and the current state of your digital content.
Content clarity audit: We evaluate your existing content for relevance, accuracy, and how it’s currently performing.
User testing: We gain insight through methods such as card sorting and tree testing to ensure our proposed Information Architecture aligns perfectly with your users’ mental models and expectations.
Designing intuitive navigation: We design clear and logical navigation systems that mirror your content’s hierarchy to help guide users effortlessly.
Refining through real-world feedback: We test our IA with real users and iterate based on their feedback, ensuring a truly user-centric outcome.
Case Study: Transforming TBC Bank’s Digital Platform
By collaborating with TBC Bank to reimagine their online banking platform around user tasks rather than internal product structures, we achieved remarkable results:
- 275% Increase in Banking Clients
- 76% Growth in Internet Banking Penetration within Two Years
This user-focused overhaul wasn’t just about better navigation; it was about creating a more engaging and satisfying experience for their customers, directly contributing to their significant growth.
“Box UK’s UX&D expertise is priceless – not only has it contributed to a rapid and significant increase in remote banking clients but we’ve been named Global Finance’s best bank in Georgia for the eighth year running. Thanks!”
Vazha Beriashvili, Deputy Retail Director, TBC Bank
Book a free consultation today to discuss your specific needs and discover how our IA review can help you.
Or call 020 7439 1900
An Information Architecture Agency that delivers
As a leading IA agency, we design and implement clear, user-centred content structures that support growth, usability, and long-term success. Our team blends strategic insight with hands-on expertise to ensure your digital platforms are intuitive, scalable, and aligned with both user behaviour and business objectives.
Frequently Asked Questions
What is information architecture (IA)?
IA in UX refers to the way content is organised, structured, and labelled to help users find information easily and complete tasks efficiently. A strong IA ensures users understand where they are, what they can do next, and how to navigate seamlessly through a digital product.
What is the difference between IA and UX design?
Information Architecture (IA) refers to the underlying organisational structure of a site, and how your users interact with your information and content. Key elements of information architecture include navigation and search, hierarchies and taxonomies, and user journeys – all of which should be optimised to support findability and intuitive ease-of-use.
Information architecture is one part of User Experience (UX) design, which looks at the full experience a user has with your brand, focusing on usability and accessibility, visual design, content and more. Good information architecture is important to ensure effective overall UX design, and should be considered when developing any new digital product or service, as well as when reviewing existing platforms to identify areas for improvement.
Why is information architecture important?
It’s important because it improves user experience, increases engagement, and supports search engine optimisation. By presenting content in a clear and logical structure, users can quickly find what they need—reducing frustration and increasing the chances of conversion.
How do information architecture services improve website performance?
Information architecture services improve website performance by enhancing usability, reducing bounce rates, and making content easier to discover. A well-structured IA helps both users and search engines understand your site, which can lead to better rankings, higher engagement, and more conversions.
What does an IA consultant do?
An IA consultant analyses your content, user behaviour, and business goals to design a logical structure for your website or application. They use techniques like content audits, card sorting, and user testing to create navigation systems that are intuitive, scalable, and user-friendly.
When should I review or redesign my site?
You should consider reviewing your information architecture UX when launching a new site or app, adding significant content, experiencing high bounce rates, or getting feedback that users can’t find key information. Regular IA reviews ensure your digital product stays aligned with user needs and business objectives.
Case Studies
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TBC Bank Internet Banking
Read case study: TBC Bank Internet BankingDelivering Digital-First banking for TBC Bank and their customers.
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Royal College of Nursing
Read case study: Royal College of NursingOverhauling the RCN’s digital platform to service 440,000 nurses globally.
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Investec Website Redesign
Read case study: Investec Website RedesignClient Investec Sector Financial Services Services User Research Usability Audits Information Architecture…
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Accessibility Audit
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Usability Testing
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User Research
We specialise in a variety of user research methods to understand your users’ needs and behaviours, helping you make informed product decisions.
Have a project you’d like to discuss?
Give us a call on 020 7439 1900 or fill in the form and we will get back to you.