The way you present content and pages plays a critical role in helping users achieve their online objectives – communicating subtle messages that signpost key user journeys, important information and next steps.
With these messages determined by your site’s Information Architecture, or IA, it’s vital that you get every aspect of it right – from the underlying structure and taxonomy through to navigation and on-page visual clues.
Fortunately, our user experience consultants are here to help.
Whether you’re starting from scratch, or looking to fine-tune what’s already there, we’ll make sure your IA is aligned with your users’ mental models, online behaviours and expectations. You’ll be able to serve their needs better – and see better results reflected in your business performance too.
It’s all too easy to become too close to the inner workings of your site – to the point where improvements that could help users complete important tasks are overlooked. A fresh set of eyes can prove hugely insightful.
That’s why our projects typically begin with a review of the information currently present. By objectively assessing how much there is, what format it comes in and how it’s structured we can see:
How, though, can you guarantee that your information architecture meets the needs of your users? We test proposed IA concepts with your users at an early stage, using exercises including card sorts and online tree testing.
This ensures that the IA is reviewed in isolation, away from the distraction of page layouts, menus and visual design – increasing the accuracy of feedback to effectively validate decisions before we go too far down a particular route, to avoid unnecessary rework.
In focusing the information architecture for the financial institution’s new internet banking portal around common user tasks, rather than individual banking products, we’re helping TBC Bank’s customers to manage their day-to-day finances with ease.
This user-centred approach is paying dividends in other ways, too – delivering TBC Bank a 275% increase in banking clients, and growing internet banking penetration by 76%, in just two years.
RCN: Development of a User Driven Digital Platform