For many clients, the design process is one of the most enjoyable stages of their project. For us, it’s also one of the most critical – because it’s our job to bring the user experience to life through truly innovative UX and visual designs that lift your digital presence to another level.
And we don’t wait until all the research and investigations have been done to start thinking about design – our consultants and designers are involved in your project from the start. They take part in briefing sessions, client meetings and scoping workshops to achieve a clear understanding of the vision that everyone is striving for. And then they turn that vision into reality.
Good design – it makes all the difference.
Rather than beginning with intricate interfaces at the outset, we build up our designs iteratively, starting with collaborative sketching workshops. Encouraging the rapid exploration of ideas, these sessions allow us to quickly see what works and what doesn’t before too much time is committed. And because your stakeholders are involved in the process, it’s also easier to secure buy-in from the people that matter.
Once we know the direction the designs are going to take, it’s time to get down to more detailed representations. We use interactive HTML prototypes, as these can be viewed and used in a realistic way – so you know what you’ll be getting at the end of your project. We can even try designs out on your users before development begins – they’re ideal for usability testing.
We then stamp your identity on the experience. Our visual designers will craft every element of your interface for maximum clarity and impact – helping users complete key tasks quickly and easily, while ensuring your brand messages are reinforced throughout. Having designed for desktop, mobile, tablet, TVs (even remote kiosks and banking ATMs), we’ll also make sure that across all your digital channels, the experience is usable, consistent and enjoyable.
In order to maximise customer satisfaction, process efficiencies and revenue growth when bringing their account application process online, Hodge Bank understood that delivering an exceptional experience was a must.
We worked closely with the client to develop working prototypes of the new journey – not only providing them with a clear blueprint for the development of the new savings account application process, but setting the standard for all future initiatives too.