When you’re committing long-term investment to the development of a new product, or you fear that your current digital channels may be underperforming, you need the highest levels of confidence before you commit to any decisions. Assumptions about user behaviour need to be validated with qualitative and quantitative evidence. And if users don’t interact with your products the way you envisaged they would, you need to know why, and what you can do about it.
This is the insight usability testing can give you.
We observe, through our on-site purpose-built lab facilities, how users engage with your site or app. We record every click, scroll, touch and swipe. We analyse every move. And from the data gathered, we gain a clear picture of what needs to happen to increase user satisfaction, repeat visits and conversion rates.
Something for everyone.
Looking to validate early sketches and prototypes before committing development resource? Guerrilla testing provides rapid, low-cost insight.
Want to benchmark current performance? You can gather large volumes of quantitative data through an unmoderated remote approach.
Need to test with specific industries, regions or demographics? Moderated remote testing gathers detailed feedback without requiring users to visit a lab.
Want the full bells and whistles treatment? Laboratory testing has been proven to be one of the most effective methods for discovering usability and accessibility issues.
Got the expertise, but not the space?
Don’t worry - our doors are always open. Our purpose-built testing suite is available for hire, complete with specialist equipment, dedicated waiting and observation rooms, and self-contained kitchen and toilet facilities. Whether you need it for a few days or a few weeks, we can act as an extension of your own organisation to help you get the results you need.
Testing your digital products with real and representative users is one of the simplest, most powerful ways to validate design decisions early on - safeguarding performance while saving you valuable development time and cost.