Even with an intimate understanding of your business, industry and the audience you seek to target, truly standing in the shoes of your users can still be a challenge.
So how do you make sure you have the necessary understanding of who you are building for, and what they need?
The answer lies in user research.
At Box UK we have extensive experience delivering user research as part an insight-led design process, where we define both the information that’s required, and the best way to capture it.
With a range of direct and indirect techniques at our disposal, we’ll select the ideal combination of research methods to give you the objective answers you need to make sound design decisions upfront.
By Adam Jones
By Gavin Harris