Box UK Partners with VWO to Empower Enterprise Brands with Scalable Digital Optimisation

A new strategic partnership enhances experimentation-led development and customer-centric design for ambitious organisations across EMEA.

Box UK is proud to announce a strategic partnership with VWO, the global leader in experimentation and experience optimisation. This collaboration combines our award-winning expertise in building complex, scalable digital platforms with VWO’s powerful suite of tools for A/B testing, behaviour analytics, personalisation, and feature rollouts, providing enterprise brands with a robust framework to accelerate sustainable digital growth.

At Box UK, we partner with forward-thinking organisations to solve complex digital challenges, applying agile delivery, deep technical expertise, and a user-centred approach. With clients including RS Group, the Welsh Government and BMJ, we help businesses de-risk innovation, drive engagement, and unlock long-term value.

Through this partnership, we’re integrating VWO’s cutting-edge optimisation capabilities directly into our strategic and delivery processes. This enables our clients to make confident, data-informed decisions, maximise conversions, and deepen their understanding of user behaviour across web and mobile platforms — ultimately delivering faster, more impactful results. Learn more about our approach to Conversion Rate Optimisation and User Research.

Paul Evans, CEO of Box UK, said:
“Leveraging VWO has fundamentally enhanced the way we deliver measurable growth for our clients. Its intuitive platform has empowered us to run a continuous programme of A/B testing and conversion rate optimisation, helping uncover actionable insights and validate ideas before full-scale rollouts. As a result, we’ve consistently driven uplift in key conversion metrics, reduced friction in user journeys, and delivered data-backed recommendations that create lasting impact for our clients’ digital performance.”

This partnership reinforces Box UK’s position as a trusted technology partner for enterprise brands seeking high-performance solutions grounded in insight, experimentation, and continuous improvement as well as working with partners to optimise SEO to generate site traffic and maximise return on investment and amplifying return through data and insights.

As VWO continues to expand its European presence, we’re delighted to be part of its trusted network of digital-first partners delivering meaningful, measurable results.

Sparsh Gupta, CEO of VWO, said:
“Box UK brings a strong track record in building future-ready digital experiences for enterprise organisations. With their strategic insight and implementation capabilities, our partnership will enable clients to unlock the full potential of VWO’s experience optimisation suite.”

As VWO continues to grow its footprint across Europe, the partnership with Box UK marks another step in strengthening its ecosystem of digital-first partners delivering high-impact customer experiences.

About VWO

VWO is an experience optimisation platform that enables brands to improve their key business metrics by empowering teams to easily run their conversion optimisation programmes backed by customer behaviour data. We provide a suite of tightly integrated capabilities to unify customer data, discover customer behavioural insights, build hypotheses, run A/B tests on server, web, and mobile, roll out features, personalise experiences, and improve customer experience across the entire buying journey. To learn more, visit vwo.com.