May 14th, 2020
“Applying User-Centered Design to Digital Marketing Activities”
In this edition of SiteVisibility’s Internet Marketing Podcast, Box UK Senior User Experience (UX) Consultant Becca Babajee-Pycroft shared insight into how user-centred design can help marketing professionals deliver a more targeted and successful digital marketing strategy, while also optimising the effectiveness and efficiency of individual tactics and messaging.
Full of practical tips, the conversation covered various topics including:
- Why UCD activities should be an ongoing element of your strategy
- Practical techniques such as persona creation, and journey and experience mapping
- What insight you should be gathering to inform these deliverables, and the techniques you can use to capture this
- The kind of results you could realise by making the switch, from improved audience sentiment to bottom-line gains
