May 14th, 2020
“Applying User-Centered Design to Digital Marketing Activities”
In this edition of SiteVisibility’s Internet Marketing Podcast, Box UK Senior User Experience (UX) Consultant Becca Babajee-Pycroft shared insight into how user-centred design can help marketing professionals deliver a more targeted and successful digital marketing strategy, while also optimising the effectiveness and efficiency of individual tactics and messaging.
Full of practical tips, the conversation covered various topics including:
- Why UCD activities should be an ongoing element of your strategy
- Practical techniques such as persona creation, and journey and experience mapping
- What insight you should be gathering to inform these deliverables, and the techniques you can use to capture this
- The kind of results you could realise by making the switch, from improved audience sentiment to bottom-line gains
About the Presenter
Becca has extensive experience working in UX, digital marketing and web content management. Specialising in user research, information architecture and interaction design she works to design solutions that balance user and business needs. Becca has worked with National Trust, Innovate UK and an array of local authority clients. At Box UK Becca has worked with Sophos, NHS Wales, Sodexo and RS Components.
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