Focused on increasing the percentage of visitors to your website or app that convert, Conversion Rate Optimisation (CRO) is a highly effective way of maximising return on investment from your digital platforms.
Of course in order to do this, it’s critical that CRO drives improvements that measurably improve the customer experience and your bottom line – maintaining your competitive advantage in a world where online channels are now the primary means of interaction for many.
At Box UK, our CRO teams are multidisciplinary. We use expert insight from business analysts, software developers, user experience consultants and designers to deliver an end-to-end conversion rate optimisation process that begins with robust and informed test hypotheses, and finishes with the implementation of successful new features or designs.
And results are delivered quickly, proven in measurable improvements to order values, conversion rates, revenue and profit.
Realising the success of your CRO initiative requires a strategic and consistent approach, based on an ongoing cycle of ideation, testing, analysis, implementation and iteration – something Box UK has extensive experience of delivering for its roster of international clients.
Our CRO consultants have helped global retailers grow order value, reduce cart abandonment and increase purchase volumes, with our two-pronged approach to CRO:
Our CRO process typically kicks off with an initial CRO audit to zone in on crucial conversion funnels and journeys, and we rapidly iterate your CRO programme to realise the impact of learnings as quickly as possible.
Of course the real value of CRO comes from embedding it into your workstream – so your review will deliver a balance of recommendations from quick wins to more incremental changes which we’ll move forward into a period of ideation and testing. Here we robustly validate what works through a process of experimentation and analysis before deploying proven optimisations to your live environment where you’ll see the ongoing value of this work realised into your business.
And of course, we’re always reviewing performance to identify new opportunities for improvement – for example blending elements of previous work to find even more effective optimisations.
There are a multitude of areas to be optimised for more conversions, and we will define those most appropriate for you as part of our project kick-off process. Example of areas we typically cover within an programme of CRO for ecommerce are:
We’ll also analyse how your site performs against key criteria such as PageSpeed and performance – which have been shown to directly impact satisfaction, engagement and conversion rates and is an essential part of drawing customers into your site in the first place. SEO checks can also be carried out to understand how visible your site is in the search results, and whether improvements can be made to increase traffic alongside conversions.
At the height of AWC’s trading, we were able to dramatically increase sales for this former drinks brand by making key improvements around the checkout process, purchase journeys and product pages. Within just two months, results delivered included:
Following on from the successful delivery of OKdo’s enterprise ecommerce platform, we’ve worked on a series of CRO activities that continue to deliver results in a number of key areas:
Conversion rate optimisation is the process of making incremental improvements to your websites, apps and other digital platforms to increase the percentage of visitors that ‘convert’ – whatever that may mean for your organisation. Conversions can include submitting a form, signing up to a mailing list, completing a purchase, and many other interactions that deliver measurable value back to your business.
The most successful CRO initiatives are supported by a robust underlying strategy that drives a regular and iterative programme of activity, focused on reducing friction throughout key customer journeys and funnels as well as enhancing the value of your digital products and services and effectively communicating this to site visitors.
Enabling you to maximise returns from your existing website visitors, conversion rate optimisation can make a big difference to your bottom-line, with even a 1% growth in conversion rates translating to a huge increase in revenue. Taking steps to improve the customer experience can also deliver significant gains in online engagement and satisfaction, giving you a valuable advantage over the competition.
Typical results from a well-executed programme of conversion rate optimisation include reduced drop-off and abandonment, increased loyalty and more return visits, lower cost-per-acquisition, larger and more frequent orders, higher profit margins, increased and optimised engagement, improved customer satisfaction, and increased word-of-mouth referrals.
To deliver the greatest returns from your investment, it’s vital that your CRO activities – from defining hypotheses and conducting testing, to identifying and implementing successful experiments – are informed by a comprehensive and coherent strategy.
This is where an external CRO agency can deliver significant value, combining an in-depth understanding of your current position and goals with extensive cross-sector knowledge drawn from working with clients across a variety of industries to highlight priority issues and present a series of short-, medium- and long-term actions for an ongoing programme of conversion rate optimisation.
Hiring a CRO agency also provides you with access to a multidisciplinary team of experts able to support you throughout your journey, and take a proactive approach to reviewing performance, to identify new opportunities for improvement and innovation and drive the long-term evolution of your strategy.