Delivering with CRO |
Where conversion gains actually came from: CRO results across four clients
Most conversion improvements come from a handful of specific fixes, not a redesign. Here’s what changed, and what it was worth, for OKdo, Dexerto, TBC Bank and AWC.
+46%
average order value for AWC within two months
80%
of TBC Bank operations moved to internet banking (up from 20%)
5%
of OKdo’s revenue now comes from personalised cross-selling
+30%
PageSpeed score for Dexerto
In short
- This page collects conversion rate optimisation results from four Box UK clients.
- OKdo recovered abandoned baskets and added cross-selling that now drives 5% of revenue.
- Dexerto’s site got 30% faster on PageSpeed, with record Core Web Vitals.
- TBC Bank moved from 20% to 80% of operations online and grew customers by 275% in two years.
- AWC raised orders 13% and average order value 46% within two months.
OKdo: an ongoing programme across the customer lifecycle
OKdo sells single-board computers and electronics to makers and engineers worldwide, on an enterprise ecommerce platform Box UK built. After launch, we ran a continuing CRO programme:
- Abandoned basket emails gave an immediate increase in recovered baskets.
- Checkout changes, including moving from single-stage to multistage checkout, continue to add marginal gains in purchase conversion.
- Personalised cross-selling increased order value and now contributes 5% of OKdo’s overall revenue.
Dexerto: speed as a conversion lever
Dexerto is a high-traffic gaming and entertainment news site, where slow pages cost readers and ad revenue. We improved performance across the site, reaching an all-time high for its Core Web Vitals, including Largest Contentful Paint, and a 30% improvement in its PageSpeed score.
TBC Bank: onboarding, forms and personalisation
As part of a long-term UX programme for TBC Bank in Georgia, covering its internet banking portal, mobile banking apps and branch kiosks, we applied CRO techniques to customer onboarding, form design and personalisation. Over the programme:
- internet banking grew from 20% to 80% of operations
- TBC Bank’s customer base grew past 1 million
- banking customers increased by 275% in two years
AWC: checkout and product pages at peak trading
AWC is a fine wine and spirits merchant. At the height of its trading, we improved the checkout, purchase journeys and product pages. Within two months:
- orders rose 13%
- average order value rose 46%
- user registrations rose 21%
- pageviews rose 26% and unique pageviews 32%
- average time on page rose 10%
Frequently Asked Questions
It’s the practice of finding and removing what stops visitors from doing what you want them to do, such as buying or registering, and testing each change to see if it works.
Often within weeks. AWC saw orders rise 13% and average order value rise 46% within two months of changes to its checkout and product pages.
Fixes to the checkout, abandoned basket recovery and page speed. For OKdo, abandoned basket emails gave an immediate increase in recovered baskets.
Yes. Slower pages lose visitors before they act. Dexerto’s 30% PageSpeed improvement was part of a wider push to keep readers on a high-traffic site.
It works best as a programme. OKdo’s gains came from a series of changes over time, not one release.
What this means
for your organisation
If your site gets the traffic but not the results, the gains are usually hiding in a few places: the checkout, the product page, the speed of the first load, and what you offer next. Finding them is a matter of evidence and testing, not guesswork.
If you’d like to know where yours are, send us a few lines about your site and what counts as a conversion. We’ll tell you where we’d look first.
Talk to one of our digital experts
Tom Houdmont
Chief Technology Officer
Do you have an idea or a project you need support with?
Tom is CTO at Box UK, with 12 years’ experience helping clients deliver ambitious digital products. His background spans Solution Architecture, Front End Development and AI adoption, with particular expertise in high-traffic websites that perform reliably at scale and in embedding AI into delivery practice.
Or call us on 020 7439 1900
Related case studies
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Dexerto
Read more: DexertoSpeeding up Dexerto’s online presence to deliver ‘all-time bests’ for the business.
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TBC Bank iPad App
Read more: TBC Bank iPad AppClient TBC Bank Sector Banking & Finance Services Leading The Digital Banking…
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