Helping businesses generate growth and gain a competitive edge with CRO

At Box UK, we have a proven track record of deploying conversion rate optimisation (CRO) techniques to deliver genuine business value for our clients. Whether it’s through a tailored programme of CRO or as part of a wider digital roadmap, we know how to reduce friction and enhance user journeys to improve overall customer experience, resulting in a direct impact on your bottom line.

Here’s how we’ve used CRO methods to drive business value for a number of clients across multiple sectors.

An ongoing programme of CRO delivers improvements across the customer lifecycle for OKdo

Following on from the successful delivery of OKdo’s enterprise ecommerce platform, we’ve worked on a series of CRO activities that continue to deliver results in a number of key areas:

  • The introduction of a new personalised cross-selling mechanism has increased order value and now contributes 5% to the company’s overall revenue
  • Optimisations within the basket and checkout journey – including a move from single stage to multistage checkout – are delivering continuing marginal gains on purchase conversions
  • The implementation of abandoned basket emails provided an instant increase in recovered baskets

Desktop screenshots of okdo website

Increasing page speed and performance to directly improve the customer experience for Dexerto

With page speed at the top of the user’s hierarchy of UX needs (above findability and attractiveness) it was an important consideration for Dexerto and their high-traffic website. And with 45% of users less likely to make a purchase on slow-loading sites, improving performance here can be a sure-fire way to increase sales.

We significantly improved these metrics for Dexerto, achieving an all-time performance high for Core Web Vitals metrics ‘Largest Contentful Paint’ (LCP) and ‘First Input Delay’ (FID) and delivering a PageSpeed improvement of 30%.

3x mobile screenshots showing the Dexerto site

Utilising CRO techniques to grow market share and increase sales for TBC Bank

As part of a long-term programme of UX and Design for TBC Bank that saw us redesign their internet banking portal, develop the user interfaces for new mobile banking applications and conduct usability testing for their remote banking kiosks, we leveraged our experience in CRO for customer onboarding, form design and personalisation to achieve some stand out results, including:

  • Growing TBC Bank’s customer base to 1m+
  • Increasing banking customers by 275% in two years
  • Growing internet banking penetration from 20% to 80% of operations

Ipad view of TBC transactions list

Improving customer experience to deliver an instant uplift in sales for AWC

At the height of AWC’s trading, Box UK were able to dramatically increase sales for this former drinks brand by making key improvements around the checkout process, purchase journeys and product pages.

Within just two months of implementing changes, we were able to achieve the following statistics:

  • Orders up 13%
  • Average order value up 46%
  • User registrations up 21%
  • Pageviews up 26%
  • Unique page views up 32%
  • Average time on page up 10%

Reducing journey drop-off to drive an increase in donations for World Vision

Following an expert review for World Vision, which was focused on child sponsorship and online donations, we were able to implement a number of changes that streamlined the process and generated a vast improvement in conversion rates.

“The redesigned child sponsorship form has been a great success, and World Vision UK have seen an exponential improvement in conversion rates, which has led to an increase in monthly donations. The new process has been streamlined and clarified, ensuring improved usability.”


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