Even with an intimate understanding of your business, industry and the audience you seek to target, truly standing in the shoes of your users can still be a challenge. So how do you make sure you have the necessary understanding of who you are building for, and what they need? The answer lies in user research.
At Box UK we have extensive experience undertaking user research as part of an insight-led design process – delivering unparalleled insight into the needs, motivations, expectations and constraints of your audience. We define both the information that’s required and the best methods for capturing it to provide you with the objective answers you need to make sound design decisions upfront.
When it comes to getting to know your users, spending time with them is essential. That’s why we use one-to-one interviews and group workshops to uncover the content, features and functionality that will serve, satisfy and delight.
As well as finding out what users think, though, this approach also reveals how they behave – highlighting the subtle motivational triggers and persuasive ‘nudges’ that may otherwise have gone unnoticed. By really getting under their skin, you’ll be able to speak to your users at a much deeper, more personal level – delivering greater value for them while improving performance for you.
While talking to your users is an unbeatable way to gather rich, relevant feedback, for a truly holistic picture you also need to combine it with the facts and figures that matter.
We use analytics reviews and surveys to fill in any gaps in existing knowledge, and confirm assumptions about user segments, motivations, expectations, context of use, preferred devices, and more.
Enabling a large volume of data to be gathered quickly, easily and cost-effectively, these indirect approaches also illustrate behavioural patterns and trends that may have been missed with a smaller data sample – so you can be sure your digital strategy addresses any potential challenges, along with valuable opportunities ripe for the taking.
A combination of research techniques – including interviews, surveys and analytics reviews – ensured that the voice of the user was carried right the way through Investec Asset Management’s website redesign project.
This research delivered valuable insight into user perceptions, expectations and behaviours, which our UX consultants translated into interface and interaction designs that streamlined key journeys, making it easier than ever to access important information and services.
BMJ: From 2 stars to 5 stars