After an undeniably disruptive 2020 it seems that, for marketers at least, the hard work is not yet done – with Google now just three months away from rolling out a highly significant search algorithm update.
Based upon the ‘Core Web Vitals’ metrics first outlined last year, it’s expected that the change will deliver a rankings benefit to those sites well-optimised for page experience… but not insignificantly damage the rankings of those that are not.
Many businesses are not yet aware of this change (let alone taking steps to address it), yet the roadmap towards scoring highly for these metrics is not entirely straightforward. Which is why, in this event, we took a closer look at what you need to know about the update, and what you need to do to protect your business and its search traffic.
This essential session is now available to watch on demand, featuring expert professionals from the SEO, marketing and development worlds:
Lisa James, Head of Marketing at Box UK
Joanna Jeske, Client Account Director at SEO Found
Pete Withers-Jones, Head of Development at Box UK
Head of Marketing at Box UK, Lisa is a dynamic and performance-driven marketer with over 16 years' experience. Having spent the past 10 years in the technology space, she is passionate about the use of tech to drive business growth and has a particular interest in communications strategy.
SEO Account Director at multi award-winning digital growth agency, Found. Joanna has over 7 years of experience in driving strategy and growth for her SEO client accounts and coordinates SEO projects for brands operating across international markets on a variety of platforms and front-end systems.
Pete has been developing software and web projects for over two decades. Having managed the delivery of complex projects, he has first-hand experience of the challenges that cross-discipline teams face and has built up a toolset of rules and approaches to support the day-to-day working environment and delivery handovers, and ensure good relationships between both colleagues and clients.