As a key part of its work in protecting and improving health and wellbeing for the people of Wales, Public Health Wales
aims to widen the national conversation on the importance of prioritising mental wellbeing as well as engaging all Welsh citizens (regardless of cultural background, language ability and accessibility needs) in activities that help to protect and promote mental wellbeing.
Box UK is working in partnership with Public Health Wales to conduct user experience and user interface research and design that will inform the development of new digital products designed to enable the people of Wales to protect and promote good mental wellbeing.
We are putting the user at the heart of the future website design and product development – critical in ensuring that the content and messaging contained within is easy to find and accessible. Target users must be presented with a frictionless user journey that serves to attract and retain their engagement and interest.
Accessibility is equally critical to this programme, user insight and testing caters for an identified diverse range of users
from different cultural and language requirements, as well as incorporating Level AA WCAG accessibility standards required of public sector digital services. The end result will be a series of robust recommendations for the future site based on real user engagement that reflects intended audience groups and bi-lingual requirements.